Tag: Consumer Engagement

Business Spotlight
Wendy’s India Teams With Coca-Cola To Turn Burger Orders Into T20 Rewards

Wendy’s India Teams With Coca-Cola To Turn Burger Orders...

Wendy’s India has partnered with Coca-Cola for a T20 season promotion where burger...

Campaigns
Billboards Banter, But Does It Really Pay Off?

Billboards Banter, But Does It Really Pay Off?

Interactive billboard exchanges boost engagement and social buzz—but may not offer...

Campaigns
KFC and Doritos Create Supermarket Drive-Thru Innovation

KFC and Doritos Create Supermarket Drive-Thru Innovation

KFC and Doritos launch first-ever supermarket drive-thru for shopping carts, debuting...

Campaigns
Ranbir Kapoor And Kriti Sanon Join Ozone As Brand Ambassadors

Ranbir Kapoor And Kriti Sanon Join Ozone As Brand Ambassadors

Ozone announces Ranbir Kapoor and Kriti Sanon as brand ambassadors, blending star...

Inside Edge
Shalimar Paints Thrives Amid Disruption in India’s Paints Industry

Shalimar Paints Thrives Amid Disruption in India’s Paints...

Shalimar Paints implements innovative strategies and campaigns to compete in India’s...

Industry
82.5 Communications Wins Creative Mandate for Bacardi India

82.5 Communications Wins Creative Mandate for Bacardi India

Bacardi India teams up with 82.5 Communications to elevate its consumer experience...

Campaigns
Monday Blues: A Marketing Goldmine

Monday Blues: A Marketing Goldmine

Brands are capitalizing on the universal feeling of Monday blues by using humor,...