#VotingVirgin: Manforce Condoms Encourages First-Time Voters in Witty Campaign

Manforce Condoms, under the umbrella of Mankind Pharma, has launched its latest campaign, #VotingVirgin, aligning with the election season's fervor. The campaign aims to bolster voter turnout by inspiring first-time voters to actively engage in the upcoming elections for a brighter future of the nation.

In a light-hearted and witty exchange, two friends delve into a conversation about their inaugural experiences. One friend, brimming with anticipation, shares anecdotes gleaned from others, while the other friend injects humor into the conversation. Eventually, the latter, accompanied by his girlfriend, ventures to a polling booth to partake in their first voting experience together.

Joy Chatterjee, Associate Vice President and Head of Sales and Marketing at Mankind Pharma, expressed, “Our aim has always been to broach significant topics, and voting holds immense importance in shaping our nation's destiny. We conceived the creative idea of linking voting novices with its playful connotation to intrigue first-time voters. Through this campaign, we seek to not only pique curiosity but also instill a sense of active involvement, ultimately motivating them to participate earnestly in the voting process.”

Shradha Agarwal, Co-founder and CEO of Grapes, commented, “This campaign introduces a groundbreaking concept, urging the audience to view things from a fresh perspective. In line with the brand's ethos, the narrative adeptly addresses the crucial subject of voting in an unconventional manner. It enhances the reception of the message among the youth, acquainting them with the importance of each ballot.”