Vicky Kaushal Joins A23 as Brand Ambassador

A23, one of India’s leading online skill-gaming platforms, has made a splash in the gaming world by announcing Bollywood star Vicky Kaushal as its new brand ambassador. This high-profile partnership kicks off with the launch of the EPIC Poker Championship, a 19-day poker festival boasting a staggering ₹28 crore guaranteed prize pool and promising to set new standards for online gaming in India.

A Star-Powered Entry Into Poker

Vicky Kaushal, known for his dynamic screen presence and relatable persona, is set to bring his signature charisma to A23’s brand campaigns. His association begins with a new brand film that captures the intensity, thrill, and strategic depth of competitive poker. The film, released in Hindi, Kannada, Tamil, and Marathi across major OTT and digital platforms, positions Kaushal in a high-stakes poker setting, amplifying the excitement of the EPIC Poker Championship.

The EPIC Poker Championship: India’s Biggest Poker Festival

Running from July 3 to July 21, 2025, the EPIC Poker Championship is designed for players of all skill levels, with multiple formats and buy-ins to ensure wide participation. The festival will culminate in a glamorous live finale onboard the luxurious Deltin Royale in Goa, adding a touch of real-world excitement to the online action.

Key highlights include:

• ₹28 crore guaranteed prize pool—the largest of its kind in India.
• Multiple-format tournaments catering to both beginners and seasoned pros.
• Main Event prize pool of ₹5 crore, with additional big-ticket events like the Mini Main Event, Highroller, and Super Value tournaments.

Why Vicky Kaushal?

A23’s decision to bring Vicky Kaushal on board is strategic. With over 80 million registered players, A23 is looking to connect with a diverse and growing audience. Kaushal’s pan-India appeal, natural charisma, and reputation for taking on exciting and challenging roles make him the perfect fit for a brand that’s all about skill, thrill, and contemporary entertainment.

Siddharth Sharma, CEO of Head Digital Works (A23), stated:

“The EPIC Poker Championship, with its ₹28 crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky’s presence and personality seamlessly capture the thrill and prestige of this monumental event. Vicky’s natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23”.

Vicky Kaushal’s Take

Vicky Kaushal expressed his excitement about the partnership, saying:

“I’ve always been drawn to roles that are exciting and challenging. I am delighted to be the face of a dynamic brand like A23, which is very well-known in the gaming space. With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them”.

Setting a New Benchmark for Indian Poker

The EPIC Poker Championship is not just about big prizes. It’s about creating an inclusive, world-class player experience that brings together India’s vast poker community. With Vicky Kaushal leading the charge, A23 aims to attract new players, energize existing ones, and reinforce its position as a leader in India’s online skill gaming ecosystem.

Looking Ahead

As A23’s brand ambassador, Vicky Kaushal will continue to play a central role in shaping the brand’s narrative in the months ahead, appearing in campaigns and initiatives designed to further expand the reach of online poker and skill gaming in India