Tag: Digital Media

Analysis
The urgent need is for digital-first employee advocacy

The urgent need is for digital-first employee advocacy

Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...

Inside Edge
In 2023, Friday Filmworks will put a lot of emphasis on sports: Devendra Deshpande

In 2023, Friday Filmworks will put a lot of emphasis on...

The CEO said we have five key releases this year to start the year with. According...

Analysis
Esports 2023: Advertisers are in the game now

Esports 2023: Advertisers are in the game now

Experts say that there are now countless advertising opportunities because the Indian...

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Inside Edge
Noise welcomes a new NOISEMAKER for their brand

Noise welcomes a new NOISEMAKER for their brand

Virat Kohli, Indian cricket legend, joins the brand as their Brand Ambassador

Analysis
The liquidity challenge and banks

The liquidity challenge and banks

Challenging situations. Banks must increase deposit rates in addition to tightening...

Industry
BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR, ONE OF BOLLYWOOD'S MOST TALENTED ACTORS

BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR,...

The campaign comes as winter is set in parts of the country. Part of the BoroPlus...

Industry
#RIPTwitter: Will brands soon abandon Twitter?

#RIPTwitter: Will brands soon abandon Twitter?

The hashtag "RIPTwitter" recently became popular on the network after two weeks...

Industry
ShivnathThukral is the new director of public policy for Meta India.

ShivnathThukral is the new director of public policy for...

Appointment follows the exits of WhatsApp India chief Abhijit Bose and Rajiv Aggarwal,...

Campaigns
New injection approved by the USFDA for AurobindoPharma

New injection approved by the USFDA for AurobindoPharma

By Q4 of FY23, Amphotericin B Liposome for Injection is anticipated to go on sale.

Campaigns
GauravJuneja and MeghnaBahadur discuss how Google is assisting brands in connecting with customers across touchpoints

GauravJuneja and MeghnaBahadur discuss how Google is assisting...

The two presented their ideas at WPP Commerce on how brands may give consumers omnichannel...

Campaigns
Ahead of the upcoming India Super League, CommsCredible purchases a franchise in Gurugram.

Ahead of the upcoming India Super League, CommsCredible...

The India Super League is an amateur cricket league

Industry
10% drop in Paytm shares as Softbank looks to reduce stake

10% drop in Paytm shares as Softbank looks to reduce stake

The change occurs immediately after the end of the investors' share trading lock-in...

Industry
Google India reports an increase in gross ad sales of 79.4% for the FY22

Google India reports an increase in gross ad sales of 79.4%...

The net revenue from operations is Rs 9,286 crore.

Inside Edge
Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni will be the face of Navi’s branding initiatives