Noise welcomes a new NOISEMAKER for their brand

Noise has appointed, legendary Indian Cricketer, Virat Kohli as its new brand ambassador for their smartwatches, brand announced the same on Friday. Virat joins the team with existing brand partners - actor Taapsee Pannu and cricketer Rishabh Pant.

Gaurav Khatri, Co-Founder of Noise, made the announcement by saying- “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favorite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”

Virat Kohli, further comments, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolizes our shared belief of listening to the noise within.”

Kohli will be involved in a campaign that elaborates on all touchpoints of the brand's product. Moreover, Kohli’s focus on fitness and his influence behind ushering in the era of ‘super athletes’ was cited as the main reason behind the partnership.