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Industry
Warner Bros. Discovery Launches Global Ad Targeting Platform, WBD AIM

Warner Bros. Discovery Launches Global Ad Targeting Platform,...

Sumit Rawat Aug 27, 2024 0 47

WBD launches WBD AIM, a global first-party data platform enhancing ad targeting...

Campaigns
Olympic Campaigns that Sparked Controversy: Moments of Questionable Sportsmanship

Olympic Campaigns that Sparked Controversy: Moments of...

Sumit Rawat Jul 27, 2024 0 45

From Adidas' recent Bella Hadid controversy to Nike's ambush marketing in the 1980s,...

Business Spotlight
Adidas reports initial loss in three decades, cautions on US market

Adidas reports initial loss in three decades, cautions...

Sumit Rawat Mar 14, 2024 0 102

Adidas, after severing ties with Kanye West, paused Yeezy sales. CEO Gulden resumed...

Inside Edge
Adidas Backs India's Cricket World Cup Dream with '3 Ka Dream' Campaign

Adidas Backs India's Cricket World Cup Dream with '3 Ka...

Sumit Rawat Sep 21, 2023 0 95

Adidas Unveils '3 Ka Dream' Campaign in Support of India's Pursuit to Win the Cricket...

Industry
Loitongbam, the captain of Indian women's football, and Adidas collaborate with Dev Ashalata

Loitongbam, the captain of Indian women's football, and...

admin Feb 7, 2023 0 57

The football player and the company will collaborate closely to market the game...