Sunfeast Dark Fantasy Brings 40 Winners Together for Exclusive Party With Shah Rukh Khan
ITC’s Sunfeast Dark Fantasy hosted 40 winners at an exclusive Mumbai party with Shah Rukh Khan as part of its ‘1 Million Fantasies’ campaign.
SociapaHQ
ITC’s Sunfeast Dark Fantasy has fulfilled its brand promise ‘Har Dil Ki Fantasy’ by hosting 40 winners from all over India at a special closed-door celebration with brand ambassador Shah Rukh Khan in Mumbai.
The event was held under the brand’s ongoing ‘1 Million Fantasies’ campaign which is about making everyday aspirations into memorable experiences for consumers. The winners from across the country had an evening with Shah Rukh Khan, enjoying conversations, photographs and personal interactions in an intimate setting.
The company said the gathering was more than a typical celebrity meet-and-greet, giving fans the chance to celebrate with the actor and make memories that will last a lifetime.
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Fan Experience:
This exclusive event is a key milestone in the larger campaign which has already rewarded over 10 lakh participants with prizes that include SUVs, international holidays to Europe and Thailand, cruiser bikes and other rewards.
The campaign is built on the brand’s positioning of ‘Har Dil Ki Fantasy’ and aims to celebrate the moments of indulgence and fulfil everyday dreams, big or small. “Through the initiative, Sunfeast Dark Fantasy aims to convert consumer aspirations of all the consumers into experiences that are unique.
“People get inspired by fantasies, they get to look forward to something,” said Shah Rukh Khan commenting on the initiative. “It was especially rewarding to be part of the campaign and help create memorable experiences for our fans,” he added.
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Suraj Kathuria, Head of Marketing, Sunfeast, ITC Ltd., said the brand wanted to create experiences that go beyond conventional rewards. He said giving consumers the opportunity to celebrate with Shah Rukh Khan reflects the company's commitment to bringing extraordinary fantasies to life.
One of the winners, Mumbai resident Soundharya Ganesh, described the experience as a lifelong dream fulfilled, saying the opportunity to meet and celebrate with Shah Rukh Khan was a surreal moment that she would cherish forever.
