SleepyCat Launches Digital Campaign Featuring Nimrat Kaur
SleepyCat has launched a digital campaign featuring Nimrat Kaur, encouraging consumers to rethink everyday compromises.
SociapaHQ
SleepyCat has launched a new digital campaign, featuring actor Nimrat Kaur, to urge consumers to rethink the everyday compromises they make around sleep and sleep comfort.
The campaign draws attention to everyday scenarios of sleeping on uncomfortable mattresses and living with chronic back pain, encouraging people to challenge entrenched practices that have become normalised over time.
The campaign was developed by SleepyCat’s in-house brand team for digital platforms as reel-first content and is aligned to the brand’s focus on engaging audiences through short-form storytelling.
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Check out the campaign here:
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Sleep Choices:
Commenting on the campaign, Kabir Siddiq, Founder and CEO, SleepyCat said, “We accept far too many things simply because they are normalised. “We think it’s our fault that we have back pain, we accept poor beds, or we buy things just because everyone else does.
“This campaign is about reminding people that they always have a choice,” he added. At SleepyCat, we believe better sleep starts when you stop settling for less than you deserve.”
Speaking about the insight behind the campaign, Kanishk Arya, COO, SleepyCat said, “The best campaigns don’t create new truths, they help people see familiar ones differently. Almost everyone has accepted some sleep compromise without questioning it. Having Nimrat Kaur on board enabled us to tell this story in an honest, relatable and entertaining way, while remaining true to the insight behind the campaign."
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SleepyCat’s campaign film is now live across its digital and social media channels, the latest in a series of consumer outreach initiatives designed to promote healthier sleep habits and more informed choices about the sleep environment.
