Brand Ambassador Shilpa Shetty Calls for Greater Awareness Around Spice Quality Through ZOFF Foods’ ‘Know The Brand’ Campaign

Mumbai, September 23, 2026: Building on the conversations around adulteration, ZOFF Foods’ ‘Know The Brand’ campaign is taking the initiative forward with Brand Ambassador and Bollywood Actress Shilpa Shetty. As the campaign continues to evolve, Shilpa Shetty amplifies its core message, encouraging consumers to look beyond price, packaging familiarity and pay closer attention to the brands and products they bring into their kitchens.

The latest video featuring Shilpa Shetty builds on the questions introduced through the first phase of #KnowTheBrand, taking the conversation from awareness to greater consumer consideration at the point of purchase. The campaign encourages consumers to look beyond what is visible on a pack and understand what goes into the journey of the spices they buy from where they are sourced and how raw materials are selected to how they are cleaned, processed, tested, stored and packaged.

Shilpa Shetty, Brand Ambassador, ZOFF Foods, said, “At a time when concerns around adulteration and food quality continue to make consumers more conscious of what they bring into their homes, initiatives like ‘Know The Brand’ are  encouraging us to question, understand and make more informed choices about the products we consume every day.”

Akash Agrawalla, Co-founder, ZOFF Foods, said, “With ‘Know The Brand’, we have seen the conversation around spice quality move beyond the shelf to the larger consumer conversation, encouraging people to ask questions about what goes into the products they buy. Shilpa Shetty’s association adds further scale and visibility to this message, helping us take the importance of transparency, quality and informed choices to a wider audience.” 

With Shilpa Shetty joining the ‘Know The Brand’ campaign, ZOFF Foods continues to build awareness around greater transparency and quality consciousness in the everyday purchase of kitchen essentials. 

About ZOFF Foods

Founded in 2018 by brothers Akash Agrawalla and Ashish Agrawal, ZOFF Foods is an FMCG brand headquartered in Raipur, renowned for its premium-quality whole spices and kitchen essentials. The brand offers a wide and diverse portfolio spanning whole and blended spices, masalas, dry fruits, seasonings, immunity boosters, as well as innovative convenience products such as 5-minute gravies and 1-minute marinade mixes, designed for today’s time-pressed consumers. ZOFF Foods’ products are available across leading e-commerce and quick commerce platforms, as well as modern retail formats, including major chains such as DMart and Reliance. ZOFF Foods uses cool grinding technology and has actively worked to build consumer awareness around its benefits. The brand also uses zip-lock packaging, helping preserve the aroma and freshness of its spices. Backed by strong growth momentum and recent Series A funding from JM Financials, ZOFF Foods continues to focus on quality, innovation, and building lasting consumer trust.