Shalimar Paints & MI Fan Car Drive: Delhi Gets Painted Blue
Shalimar Paints teams with Mumbai Indians for an experiential fan‑car drive in Delhi, melding cricket fervour with vibrant colour activations to engage youth and amplify brand visibility.
Prakhar
Shalimar Paints celebrated its 120‑year heritage with a high‑octane, Mumbai Indians–themed fan‑car activation across Delhi NCR. Wrapped in bold Shalimar x MI branding and topped with an oversized paint box, the fan car took the city by storm, bringing cricket colour and experiential marketing together in a three‑day spectacle.
Mixing Color with Cricket Fervor
From India Gate to Connaught Place, the branded fan car served as a rolling engagement zone. Fans snapped selfies, scanned QR codes to follow Shalimar’s Instagram, and won co‑branded MI merchandise, demonstrating how paint and passion for cricket can create memorable brand interactions.
Grassroots Experiential Strategy
As part of Shalimar 2.0, the campaign emphasises on‑ground activations and influencer partnerships. YouTuber Siddhartth Amar live‑streamed from the car, hosting quizzes and city‑centric content that resonated with Delhi’s youth. The activation added 30% new followers to Shalimar’s social media, evidencing the power of experiential marketing.
Extending the Canvas Beyond Delhi
Branded cabs rolled out in Kolkata and Lucknow, while outdoor media placements reinforced the ‘Indians ka naya rang Shalimar’ tagline. The multi‑channel push showcased Shalimar’s commitment to evolving with consumer tastes and celebrating cricket culture.
A Legacy of Innovation
By blending cricket star energy with vibrant colour experiences, Shalimar Paints proved that even a century‑old brand can stay youthful, dynamic, and deeply connected with new‑age consumers, painting the town blue, one fan‑car at a time.
