JioStar Secures Diverse Sponsor Line-Up for ICC Women’s T20 World Cup 2026
JioStar has announced a diverse sponsor line-up for the ICC Women’s T20 World Cup 2026, featuring brands including Google Gemini, adidas, Rado, Havells and Parle Products.
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JioStar, the official broadcaster and streaming partner for the ICC Women’s T20 World Cup 2026, unveiled a wide sponsorship portfolio for the tournament, pointing to increased advertiser interest in women’s cricket and women’s sport in general.
Sponsors come from categories including technology, artificial intelligence, wellness, payments, luxury and sportswear, reflecting rising commercial interest in the tournament.
Also Read: Coca-Cola Unveils FIFA World Cup 2026 Packaging Campaign
Co-Presenting Partners Announced:
Google Gemini, Herbalife, Havells and Parle Products top the sponsorship roster as Co-Presenting Partners.
The mix of brands is a testament to the growing interest of advertisers across traditional consumer categories and new technology segments in women’s cricket.
Associate and Broadcast Partners
Google Pay, Rado and Campa Energy have signed on as Associate Partners for the tournament.
Meanwhile, sportswear brand adidas will serve as the Title Partner for the tournament’s pre- and post-match live shows.
There will also be a number of firsts in women’s cricket broadcasting during the tournament.
According to JioStar, adidas is the first global sportswear brand to partner with women’s cricket on the network, while luxury watchmaker Rado is entering the live cricket ecosystem through the tournament.
Also Read: Nike and Adidas Take Contrasting Creative Routes Ahead of FIFA World Cup 2026
Campa Energy has also picked women’s cricket as a platform to build brand awareness and cultural relevance among audiences.
England will host the ICC Women’s T20 World Cup 2026, with the first game scheduled on June 12 between the hosts and Sri Lanka.
India will start their campaign against Pakistan on June 14.
Fans will get to see the tournament live on the Star Sports Network and JioHotstar.
