Ravi Luthria Takes on CRO Role at KathaVersse

KathaVersse Media Network, a universe-driven content studio crafting franchise-rich video IPs for the “Bharat” audience, today announced the appointment of Ravi Luthria as Chief Revenue Officer (CRO)  .

A Proven Leader in Content Monetization

Ravi Luthria, an alumnus of IIM Lucknow, brings over two decades of rich experience spanning content, FMCG, marketing, and content-tech across India and the U.S. His prior role as Head of Videos at Pocket FM–US involved managing multi-crore profit-and-loss responsibilities, scaling content verticals, and leading high-performing teams in diverse markets  .

He is especially noted for his expertise in branded content IP, IP monetization, and integrating advanced technologies like Generative AI to drive results. His strategic vision and disciplined execution make him an ideal fit for KathaVersse’s next chapter  .

Steering Revenue and Platform Expansion

At KathaVersse, Ravi will lead the charge on monetizing Digital Commentary—the company’s flagship non-fiction platform boasting over 1.1 million community members and 120 million monthly views. In addition, he will head the company’s KVGYAPAAN division—a Video-as-a-Service (VaaS) offering that crafts high-impact, platform-optimized video campaigns, including micro-dramas for OTT platforms and tailored brand content strategies  .

With the Indian youth spending an estimated 3.5–4 hours daily consuming video content, KathaVersse is strategically positioned to leverage this engagement by integrating its IPs with innovative, ROI-driven advertiser partnerships  .

Vision and Reception from Leadership

Upon joining, Ravi remarked: “What impressed me most about KathaVersse is the absolute clarity and scale of their IP ambition. The founding team is already well on their way to making this vision a reality.” 

Echoing that sentiment, Aakash Kumar, CEO of KathaVersse, said: “Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling. His content business expertise makes him the perfect fit for our next growth phase, as we gear up to launch 10+ universe- and format-driven long-form IPs over the next 15 months.” 

Strategic Momentum in the IP Space

Founded with the vision of building a “Marvel for Bharat,” KathaVersse’s model centers on creating long-lasting video content IPs tailored to tier-2 and tier-3 audiences. Earlier milestones include raising $400K in seed funding and rolling out multi-format content under brands like Antenaaa Studios and Digital Commentary  .

With Ravi’s appointment, the company is doubling down on monetization capabilities and scaling operations. The KVGYAPAAN VaaS vertical is a testament to that—optimizing content for advertisers across platforms and formats, from micro-dramas to digital campaigns and beyond  .

The Road Ahead

Over the next 15 months, KathaVersse plans to roll out 10+ universe- and format-driven long-form IPs, marking an accelerated growth trajectory under Ravi’s guidance  .

Combining Ravi’s monetization acumen with KathaVersse’s deep focus on compelling, culturally resonant storytelling positions the company to emerge as one of India’s leading IP-first content studios—creating scalable, fandom-driven narratives with pan-Indian appeal.