Fevicryl Launches ‘YUDU - Banao Apni Stories’ Campaign
Fevicryl has launched ‘YUDU - Banao Apni Stories’, a campaign promoting creativity and self-expression among children through art tools.
SociapaHQ
Pidilite Industries, makers of arts and crafts brand Fevicryl, has launched a new digital video campaign, ‘Fevicryl YUDU - Banao Apni Stories’, as it enters the premium kids’ art space.
The campaign is built on the premise that “Every child has a story to tell and imagination is the beginning and creativity is the medium of self-expression.”
The YUDU range of Fevicryl consists of child-safe creative products like brush pens, poster colours, 3-in-1 pencils and other art tools that help children explore drawing, painting, moulding and creating on multiple surfaces. The products are non-toxic, intended to inspire creative experimentation.
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Check out the campaign here:
Creative Expression:
Kashyap Gala, Senior Vice President, Consumer Products Division, Pidilite Industries said the brand wants to be more than an art range and help children express their ideas and imagination.
“With Fevicryl YUDU - Banao Apni Stories, we wanted to create more than an art range, we wanted to create a brand that believes every child deserves the freedom to imagine, express and tell stories in their own unique way,” said Gala.
The campaign shows how children use colour, clay and creative play to create imaginative worlds, from fantasy characters to unusual landscapes, free from the constraints of conventional ideas of art.
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Fevicryl YUDU is all about the journey of creativity not the end result and believes that every drawing, colour and creation is part of the child’s own personal storytelling process.
The campaign also brings to life a character-led creative universe to make storytelling more engaging for children and to inspire them to continue using their imagination.
