PoloQueen names Raveena Tandon brand ambassador for kitchen essentials

PoloQueen Industrial and Fintech, a well-known FMCG brand listed on the BSE, has recently announced Bollywood actress Raveena Tandon as its brand ambassador. This strategic move is part of PoloQueen's intensified efforts to boost sales and expand the distribution reach of its kitchen essentials range in existing markets.

Raveena Tandon, whose illustrious career spans over three decades, brings her broad appeal and engaging persona to the PoloQueen brand. With her ability to connect with a diverse audience across various working age groups, she is seen as an ideal representative for the company's products.

Udit P Sanghai, Director and CFO of PoloQueen, expressed his enthusiasm about the new partnership, stating, "PoloQueen is thrilled to have Raveena Tandon as its brand ambassador. Her familial ties and magnetic personality make her a natural fit for our family-oriented consumer base. Her dynamic reputation in the industry aligns perfectly with our brand's values of loyalty and consistency. With this partnership, we expect to reach a wider audience through an omnichannel approach, significantly enhancing our market presence."

Raveena Tandon will be at the forefront of PoloQueen's upcoming promotional campaigns. These campaigns are designed to strengthen the brand's market presence and drive revenue growth for the fiscal year 2024-25, particularly in the kitchen essentials segment. This segment includes popular products such as PoloQueen’s Shudh range of dishwashing liquids and bars, as well as PoloQueen’s Slickwrapp products.

Sharing her excitement about the role, Raveena Tandon said, "I'm really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, whether man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon become a household name in the markets where it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future."

The partnership with Raveena Tandon is expected to provide PoloQueen with a significant competitive edge. Through her association, the brand aims to convey a message of long-term commitment and reliability to both customers and shareholders.

The pandemic has brought about a shift in consumer behavior, particularly regarding home hygiene, leading to increased awareness and use of hygiene products. While PoloQueen's long-term goals include expanding its product portfolio and gaining market share in existing geographies, the immediate focus is on establishing brand loyalty and growth. The collaboration with Raveena Tandon is a strategic move that aligns seamlessly with this vision.

The engagement between Raveena Tandon and PoloQueen will primarily focus on marketing and promotional activities, including the launch of exclusive product lines featuring Raveena's image. These efforts are part of a broader branding exercise aimed at leveraging the strong network of Kirana stores and burgeoning e-commerce platforms in the country to grow sales and enhance visibility.

Integrating Raveena Tandon into PoloQueen's strategies marks a significant step forward for the brand, positioning it well to achieve its ambitious growth targets and establish a stronger market presence.