On MSME Day, myBillBook continues its 'Tum Kamaal Ho' promotion

FloBiz's myBillBook, a GST billing and accounting software, has created a promotional film called 'Tum Kamaal Ho' under its MSME Day property. 

"Last year, the brand released a high-energy MSME anthem to celebrate the determination and spirit of MSMEs." This year, they followed up with a heartfelt video telling the story of how these small businesses become a part of our daily lives, and how, unlike larger enterprises, their efforts are not visible to the masses and do not capture the news headlines, but are a big factor in propelling the nation's economic growth," the company said.

The 90-second movie contains familiar and popular terms used to address MSME owners such as Bhaiya, Didi, Uncle, and Aunty, while the graphics highlight their resilience and desire to overcome day-to-day business obstacles. 

"We are thrilled to launch the successor to our MSME anthem, Tum Kamaal Ho, in the form of this video," stated Rahul Raj, Co-founder and CEO of FloBiz. We are pleased to support Aatmanirbhar Bharat's cause and feel that MSMEs are the backbone of India's economy. myBillBook has always been at the forefront of providing value to MSMEs through our technology and content, and MSME Day is a unique moment for us as an organization. We think that our endeavour to recognize and honor the efforts of MSMEs in their communities through the content property 'Tum Kamaal Ho' will motivate more people to appreciate and support MSMEs in their communities."

"The latest version of Tum Kamaal Ho thoughtfully portrays the diverse roles of small business owners and helpers who tirelessly contribute to the Indian economy in their unique ways," stated Pulkit Saboo, Director – Brand & Growth Marketing, FloBiz. As the MSME anthem, it exemplifies our commitment to becoming true champions for MSMEs, emotionally engaging with individuals who want to start a business or who have already overcome obstacles to determine their destiny. We hope to boost our long-term marketing and communication objectives by doing so, as well as forge better connections with our end clients. We hope that the long-term property 'Tum Kamaal Ho' serves as a daily source of inspiration, reminding people of their own excellence and resilience - Tum Kamaal Ho!"