Jockey Woman Expands, Redefines Comfort for Every Woman

Jockey Woman, the women’s innerwear collection from Page Industries and the exclusive licensee of Jockey International Inc., is making waves in India’s intimate wear market with a strategic expansion and a refreshed campaign. Relaunching its “Bras As Versatile As I Am” initiative, the brand is doubling down on its commitment to meet the evolving needs of Indian women—across every life stage, body type, and occasion.

A Collection That Grows With Women

Since its launch, the Jockey Woman collection has steadily grown from everyday essentials to a comprehensive, style-forward range. Today, it stands as one of the most thoughtfully designed and versatile bra portfolios in the country. The collection now includes everything from strapless and multiway bras to plus-size options, active styles, lounge and T-shirt bras, and even nursing bras. Each piece is crafted to provide the right fit, all-day comfort, and reliable support, empowering women to move through life with confidence and freedom.

This expansion is not just about more choices—it’s about meaningful innovation. Jockey Woman’s designs are rooted in deep consumer insights and technical precision, ensuring that each product is more than just new; it’s better, more comfortable, and truly suited to the real lives of Indian women.

“Bras As Versatile As I Am”: More Than a Slogan

The heart of the campaign is the belief that innerwear is not just an everyday essential, but an extension of a woman’s personality and lifestyle. Nihal Rajan, Chief Marketing Officer of Jockey India, explains, “Every style we create is the outcome of deliberate thought, technical precision, and deep consumer insight, ensuring that what we offer is not just new, but meaningfully better for the women who choose us. This philosophy comes alive in the ‘Bras As Versatile As I Am’ campaign—a reflection of our promise to combine thoughtful design with real purpose, so every woman finds a bra that fits not just her body, but her life”.

The campaign’s messaging is clear: Jockey Woman understands the diverse needs of Indian women—whether it’s for work, lounging at home, travel, sleep, or special occasions. The brand’s range is designed to be a trusted companion for every mood, moment, and milestone.

Nationwide Reach and Modern Touchpoints

To ensure that this message reaches women everywhere, Jockey Woman’s campaign is rolling out across more than 1,000 retail points, digital-first experiences, and through a new wave of influencer voices. This multi-channel approach brings the brand closer to women in both metro cities and emerging markets, reinforcing Jockey’s reputation as a brand that truly “knows” its consumers.

Legacy of Trust, Quality, and Everyday Relevance

With over two decades of leadership in the innerwear segment, Jockey India has built a legacy of quality, trust, and relevance. The brand’s ongoing evolution reflects its dedication to staying in tune with changing consumer preferences and lifestyles. By offering a wide variety of bras—each designed for specific needs and occasions—Jockey Woman is making sure that every Indian woman can find her perfect fit and feel comfortable, stylish, and supported every day.

Jockey Woman’s strategic expansion and the relaunch of “Bras As Versatile As I Am” mark a new chapter in India’s intimate wear landscape. With a focus on thoughtful design, technical excellence, and real-life comfort, the brand is empowering women to express themselves and live confidently—no matter where life takes them.