Myntra Beauty Partners Kindlife to Launch Korean Brands Frankly and Seapuri in India
Myntra Beauty has partnered with Kindlife to launch Korean beauty brands Frankly and Seapuri in India, expanding its portfolio of international skincare, haircare and beauty products.
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Myntra Beauty has joined hands with Kindlife to introduce Korean beauty brands Frankly and Seapuri in India, further expanding its portfolio of global skincare and beauty products.
The two brands will be launching in India exclusively on Myntra Beauty and will further expand the platform’s growing K-beauty and global beauty portfolio. Myntra said its beauty category now has over 20,000 products from over 360 brands.
Seapuri offers a collection of skincare, haircare and lashcare products, while Frankly is a science-backed skincare line that tackles a range of skin issues. The brand’s product portfolio includes items like Salmon PDRN Bounce Ball Serum, Closer Pore Reducing Serum, Sunday Glow Brightening & Tone Up Serum, Vita Bomb Calming & Relief Serum and Vitamin C 23 Concentrated Brightening Serum.
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K-Beauty Growth:
The launch is being facilitated by Kindlife through its distribution arm, Kindbox, which works with international beauty brands looking to enter the Indian market.
Commenting on the partnership, Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, said, “As India’s premium commerce ecosystem matures, consumers are demanding sophisticated, formulation-led global innovations. By anchoring our international portfolio with high-performance, globally validated brands, we are deploying our technology and distribution infrastructure to bridge the gap between global innovations and local demand efficiently.”
“Bringing Seapuri and Frankly to discerning beauty customers across the country through our collaboration with Kindlife highlights Myntra's capability to serve as the partner of choice for global brands navigating their India growth journey,” he added.
“This partnership is a testament to the growing demand for Korean beauty products in India,” said Radhika Ghai, CEO of Kindlife.
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Our collaboration with Myntra Beauty is a giant step towards building the K-beauty ecosystem in India and bringing the best of trending Korean innovation to Indian consumers. “With the launch of Frankly and Seapuri, we are not only widening access, we are actively shaping the way Indian consumers interact with global skincare and haircare,” she said.
According to her, the collaboration will use Kindlife's knowledge in sourcing international beauty brands and Myntra's nationwide presence to bring global skincare innovations closer to consumers across the nation.
