Kiara Advani joins Libas as brand ambassador, enhancing brand allure

Libas, a renowned ethnic fashion brand, has officially named actor Kiara Advani as its latest Brand Ambassador, unveiling her in their newest brand film.

In a press release, the company highlighted Kiara Advani's dynamic persona and trendsetting style, perfectly resonating with Libas' ethos, which celebrates the modern Indian woman's essence of being free-spirited, independent, and evolved. The brand film showcases Kiara seamlessly transitioning from a playful daytime outfit to a stunning evening ensemble from Libas’ Spring-Summer collection amidst a lively celebration with friends, reflecting the vibrancy of ethnic fashion and inspiring women to embrace their unique styles.

Sidhant Keshwani, the Founder & CEO of Libas, expressed his enthusiasm about the partnership, marking a significant milestone for the brand as they aim to elevate their status to new heights of sophistication and style. He emphasized Kiara's charm and fashion-forward approach, confident that she would assist in the mission to position Libas as the go-to destination for discerning consumers seeking aspirational ethnic wear.

In her statement, Kiara Advani shared her excitement about joining forces with Libas, emphasizing her appreciation for the timeless elegance of ethnic wear. She expressed her eagerness to collaborate with Libas as their brand ambassador, aiming to redefine traditional fashion and inspire women to confidently express themselves.

The appointment of Kiara Advani as the Brand Ambassador signifies Libas' commitment to staying at the forefront of the fashion industry and resonating with the evolving tastes and preferences of consumers.