Jeep’s Jurassic World Blitz: Dinosaurs Meet Adventure

Jeep Unleashes 360-Degree Ad Blitz for Jurassic World Rebirth

The world of adventure and cinema is colliding in spectacular fashion as Jeep launches a massive 360-degree marketing campaign for the highly anticipated film, "Jurassic World Rebirth." This blockbuster partnership between Jeep, Universal Pictures, and Amblin Entertainment is not just about promoting a movie—it’s about celebrating decades of shared legacy, thrilling fans, and putting the iconic Jeep Wrangler at the heart of a prehistoric adventure.

A Legendary Partnership Reborn

Jeep’s connection with the Jurassic franchise dates back to the original "Jurassic Park" in 1993, when a Jeep Wrangler famously helped characters escape rampaging dinosaurs. Now, more than 30 years and $6 billion in global box office later, the partnership is stronger than ever, with "Jurassic World Rebirth" set to hit theaters worldwide on July 2, 2025.

Dinosaurs Galore: The Most Ambitious Jeep-Jurassic Ad Yet

The new campaign is Jeep’s most ambitious Jurassic collaboration to date. The hero commercial features the Jeep Wrangler being “Jurassic Trail Rated”—tested not just by rough terrain, but by a gauntlet of seven different dinosaur species, including Velociraptor, Tyrannosaurus, Spinosaurus, Compsognathus, Titanosaurus, Quetzalcoatlus, and a baby Aquilops. All the dinosaurs are brought to life by Industrial Light & Magic, the legendary studio behind the film’s visual effects.

This marks the highest number and widest variety of dinosaurs ever seen in a Jeep co-branded spot, adding to the excitement and nostalgia for fans of both the brand and the movies.

A 360-Degree Marketing Blitz

Jeep’s campaign is everywhere—across TV, digital, social media, and even the streets:

• Long-form video: Launching on Jeep’s Instagram, Facebook, and TikTok channels, offering an extended look at the Wrangler’s dino-filled adventure.
• 30-second TV spot: Airing nationwide, capturing the thrills in a bite-sized format.
• Times Square takeover: A giant billboard features the flying Quetzalcoatlus swooping over the Jeep Wrangler, grabbing attention in the heart of New York City.
• Dealership activations: Over 2,000 U.S. Jeep dealerships will display special point-of-sale kits, including posters, dino-themed mirror hangers, and footprint decals.
• Red carpet and press events: The Jeep Wrangler 4xe will appear at the U.S. premiere in New York and at the film’s global press tour in Mexico City.
• Merchandising: Limited edition Jurassic badges and branded products will be available for fans, letting them take home a piece of the adventure.

Behind the scenes, the campaign was directed by Jeff Tomsic and produced by Community Films with creative input from Chicago-based agency Highdive, ensuring every detail captures the spirit of both brands.

A Nod to Jeep’s Legendary Capability

The campaign playfully extends Jeep’s famous “Trail Rated” badge, introducing the concept of being “Jurassic Trail Rated”—meaning the Wrangler is ready for any challenge, even a world full of dinosaurs. As Jeep CEO Bob Broderdorf put it:

“When dinosaurs are on the loose and adventure calls, you need serious capability—and let’s be real, nothing handles ferocious frontiers quite like a Jeep 4x4 because nothing else is Jurassic rated”.

Olivier Francois, Stellantis global CMO, added:

“The inspiration for our film was taking the Jeep Trail Rated criteria—maneuverability, water fording, traction, articulation, and ground clearance—and playfully adding a sixth: surviving the Jurassic world”.

Why This Campaign Stands Out

• Nostalgia meets innovation: Taps into the collective memory of Jurassic Park fans while showcasing the latest Jeep Wrangler 4xe.
• Massive reach: Multi-channel strategy ensures the campaign connects with millions, from social media to Times Square to local dealerships.
• Fan engagement: Exclusive badges, behind-the-scenes content, and dealership events invite fans to be part of the adventure.

Jeep’s 360-degree ad blitz for "Jurassic World Rebirth" is more than a marketing campaign—it’s a celebration of adventure, innovation, and pop culture history. With dinosaurs, daring drives, and a dash of nostalgia, Jeep is reminding the world why its vehicles—and the Jurassic franchise—are true legends.