Industry
BFSI Ad Spend Hits ₹5,000 Cr in FY25
BFSI sector's advertising expenditure reaches ₹4,935 crore in FY25, driven by seasonal...
Experience Becomes Key Media for D2C Brands
D2C brands are shifting focus from acquisition to customer experience, investing...
KBC's ₹350 Crore Ad Game: Why Brands Still Bet
Despite 17 seasons, KBC commands premium ad rates, blending star power, legacy,...
Summercool Launches First TVC with Ajay Devgn
Summercool unveils its debut TVC featuring Ajay Devgn, highlighting comfort, durability,...
Himesh Reshammiya Channels Ravi Kumar for KFC's Epic Savers
Himesh Reshammiya revives his iconic Ravi Kumar persona in KFC's new campaign, featuring...
Hyundai’s Knight Range Expands: Creta Electric, i20, and...
Hyundai expands its Knight Edition lineup with Creta Electric, i20, and Alcazar—introducing...
GST 2.0 Rolls Out—Ad Rates Remain Unchanged
GST 2.0 launches October 22, but advertising tax rates stay steady—18% for digital,...
Skyscanner Appoints Suryakumar Yadav as India Brand Ambassador
Cricket star SKY becomes Skyscanner’s first Indian brand ambassador, aiming to inspire...
Amazon India Leverages Creators to Transform Online Shopping...
Amazon India launches Tech Influencer Program to empower creators, boost product...
Google Enhances Personalized Loyalty Ads for Retailers
Google introduces advanced personalized loyalty ads, enabling retailers to offer...
Ashneer Grover Hosts Reality Show Dividing Dreamers Into...
Ashneer Grover headlines “Rise & Fall” on Amazon MX Player, splitting contestants...
Head Digital Works Challenges Online Gaming Act, 2025 in...
Head Digital Works, the parent company of A23, has filed a petition in the Karnataka...
Meta Unveils Oakley AI Smart Glasses Designed for Performance
Meta and Oakley launch AI-powered HSTN smart glasses featuring enhanced sport-ready...
Netflix Secures Exclusive Streaming Rights to 2026 WBC...
Netflix will exclusively stream all 47 games of the 2026 World Baseball Classic...
Taylor Swift and Travis Kelce Spark US Open & Viral Engagement...
Taylor Swift’s engagement to Travis Kelce sent shockwaves across sports and pop...
Dream11 Exits as Team India’s Lead Jersey Sponsor
Dream11 and BCCI mutually part ways on ₹358 crore jersey sponsorship after the real-money...
