Wow! Momo and Chef Ranveer Brar Launch Gluten-Free Momos

Wow! Momo, India’s leading homegrown quick-service restaurant (QSR) brand, has taken a giant leap towards inclusive indulgence by launching a new range of gluten-free momos. To amplify this exciting national launch, the brand has partnered with celebrated celebrity chef Ranveer Brar, who brings his culinary expertise and passion for great food to endorse this innovative offering.

Making Indulgence Inclusive

The collaboration between Wow! Momo and Chef Ranveer Brar is built on a simple but powerful philosophy: “Indulgence should never come with restrictions.” This means everyone, regardless of dietary needs or preferences, should be able to enjoy their favorite street food without compromise.

Gluten intolerance and gluten sensitivity affect a growing number of people worldwide, including India. Recognizing this, Wow! Momo has developed a gluten-free momo range using wholesome ingredients like quinoa and chickpeas. These momos promise to deliver the same nostalgic taste, texture, and satisfaction that fans expect, but without gluten.

Chef Ranveer Brar’s Take on the New Range

Chef Ranveer Brar, known for his refined palate and culinary innovation, was pleasantly surprised by the taste and quality of Wow! Momo’s gluten-free momos. “As a chef, I always say—taste comes first. No matter how healthy or innovative a dish is, if it doesn’t excite your palate, it doesn’t work,” he said. “These gluten-free momos from Wow! Momo surprised me — they deliver on flavour, texture, and nostalgia perfectly. The fact that they also include those who usually have to miss out? That’s a win. Great food should never leave anyone out.”

His endorsement adds credibility and excitement to the launch, helping to position the gluten-free momos as a delicious, health-conscious choice for a wide audience.

Wow! Momo’s Vision for Innovation and Inclusivity

Sagar Daryani, Co-founder and CEO of Wow! Momo Foods Pvt. Ltd., shared insights into the brand’s vision behind this innovation. “We’ve always seen the momo as more than just a product—it’s an emotion rooted in comfort and culture. With this new gluten-free range, we’re expanding who gets to be part of that experience. It’s our way of saying that indulgence should be for everyone, and that innovation should never exclude.”

By launching gluten-free momos, Wow! Momo is not only catering to people with gluten sensitivities but also targeting fitness enthusiasts and health-aware consumers who are increasingly seeking nutritious and wholesome food options.

Market Potential and Strategic Focus

The launch of gluten-free momos comes at a time when India’s gluten-free food market is projected to grow at a CAGR of nearly 14%. This reflects a rising awareness about health and dietary restrictions among Indian consumers, creating a strong demand for gluten-free alternatives in the fast-food and QSR segments.

Wow! Momo’s move into this space demonstrates its aggressive focus on health and inclusivity. The gluten-free momos are now available across 11 key metropolitan cities, making them accessible to a large and diverse customer base.

Engaging Consumers Through Digital Storytelling

To promote the launch, Wow! Momo and Chef Ranveer Brar have created an engaging digital film that resonates with the core message of inclusive indulgence. The film highlights how the new momos allow everyone to enjoy their favorite street food without worry, breaking down barriers around dietary restrictions.

This marketing strategy aims to own the conversation around healthy indulgence and democratize gluten-free options, ensuring that customers do not have to compromise on taste or experience.

What This Means for Consumers

For consumers, this launch is a win-win. Those who have previously avoided momos due to gluten intolerance can now indulge guilt-free. Meanwhile, health-conscious individuals can enjoy a tasty snack made with nutrient-rich ingredients like quinoa and chickpeas.

The gluten-free momos maintain the beloved flavors and textures of traditional momos, making them an easy and delicious choice for all food lovers.

Wow! Momo’s collaboration with Chef Ranveer Brar to launch gluten-free momos is a pioneering step in the Indian QSR space. It reflects the brand’s commitment to innovation, inclusivity, and health-conscious eating. By blending traditional flavors with modern dietary needs, Wow! Momo is setting new standards for accessible indulgence.

As the gluten-free food market continues to grow, this initiative positions Wow! Momo as a leader in offering delicious, inclusive, and health-forward food options to consumers across India.