HoABL Taps Ranbir Kapoor For New Campaign Promoting Ayodhya Project The Sarayu
HoABL has launched a new campaign featuring Ranbir Kapoor for its Ayodhya project, The Sarayu, highlighting the city's spiritual significance and growth potential.
SociapaHQ
Actor Ranbir Kapoor has been roped in as the face of The House of Abhinandan Lodha’s (HoABL) new campaign for The Sarayu, its Ayodhya-based development.
The campaign, titled ‘Are You The Chosen One?’, draws on themes of faith, legacy and personal connection to Ayodhya, positioning The Sarayu as intrinsic to the city’s growing stature as a spiritual, cultural and investment hub.
The campaign puts Kapoor at the heart of the story, stressing his existing association with the project as a stakeholder.
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Check out the campaign here:
Faith Meets Growth:
Kapoor's participation in the campaign stems from his association with The Sarayu and his conviction in the changing importance of Ayodhya, HoABL states.
The campaign highlights the project’s proximity to the Sarayu River and important landmarks in Ayodhya, along with the residential plots, hospitality and lifestyle infrastructure planned for the development.
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Commenting on the campaign, Kapoor said his decision to invest in The Sarayu was driven by a personal connection to the city.
“The decision to invest in Ayodhyaji through The Sarayu was a genuine calling I answered. Becoming the face of the new campaign for The Sarayu is just a natural extension of my association with HoABL,” he said.
“To be associated with holy land in Ayodhyaji and taking it to a global audience is bringing me immense joy. As the city steps into a new era of growth, it’s extremely inspiring to see that developments like The Sarayu are preserving the essence of this eternal city while thoughtfully embracing modern development,” Kapoor added.
