From ₹20 Pack to Meeting a Superstar: Lay’s Unveils Massive ‘Kholo, Ranbir Se Milo’ Fan Campaign
Lay’s launches the ‘Lay’s Kholo, Ranbir Se Milo’ campaign on ₹20 packs, offering fans rewards up to ₹2 crore, including smartphones, international trips, and a chance to meet Ranbir Kapoor.
Sandhya
Lay’s® has launched its latest consumer-centric campaign, ‘Lay’s® Kholo, Ranbir Se Milo,’ transforming everyday ₹20 potato chip packs into entry passes for high-value rewards. Building on its popular ‘Lay’s® Ke Liye Kuchh Bhi’ platform featuring brand ambassador Ranbir Kapoor, the new initiative combines retail engagement with digital participation to offer prizes worth ₹2 crore in total.
A Tiered Reward Journey via WhatsApp
The six-week promotional campaign operates through a streamlined digital verification system hosted on WhatsApp. Consumers can join the contest by scanning a QR code or accessing a digital link after purchasing an eligible ₹20 Lay’s® pack from participating neighborhood kirana stores. By uploading image proof of their opened packs, participants unlock progressively higher reward tiers:
- 3 Verified Packs: Entry to win gaming consoles
- 5 Verified Packs: Opportunity to win premium smartphones
- 10 Verified Packs: Chance to win an international holiday
- 20 Verified Packs: Entry to the grand prize tier for an exclusive meet-and-greet with Ranbir Kapoor
Driving Neighborhood Retail and Fan Engagement
The initiative places local kirana outlets at the center of the customer journey, creating an accessible touchpoint across the country. Supported by digital campaigns, creator partnerships, and retail promotions, the initiative connects everyday snack purchases with high-value consumer incentives.
Commenting on the campaign, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India, highlighted that the campaign turns a simple everyday moment into an opportunity for memorable consumer experiences. Brand ambassador Ranbir Kapoor also expressed excitement about connecting directly with fans through the initiative.
