ETPL Signs JioStar, TNT Sports, Willow, Cricbuzz as Global Broadcast Partners

The European T20 Premier League (ETPL), Europe’s first franchise T20 competition to be sanctioned by the ICC, has announced broadcast partnerships with JioStar, TNT Sports, Willow and Cricbuzz ahead of its inaugural season, taking the tournament to major global cricket markets.

The league’s first edition will run from August 26 to September 20, 2026, with 32 matches featuring six city-based franchises based in Glasgow, Amsterdam, Edinburgh, Dublin, Belfast and Rotterdam.

As per the broadcast agreements, JioStar will showcase the tournament on its linear TV channels and digital platforms in India. TNT Sports is the official broadcaster in the UK and Ireland with matches streamed digitally on HBO Max in those markets.

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Global Broadcast Reach:

Willow and Cricbuzz will partner to deliver television and digital coverage across the United States, Canada, the Middle East and North Africa (MENA) and Southeast Asia (SEA).

The league said the partnerships are expected to significantly enhance the visibility of European cricket while linking the tournament with audiences in key cricket-following regions.

As the ETPL looks to increase the footprint of the sport across the continent, the first season will feature a mix of rising European cricketing stars and established international players.

Commenting on the announcement, ETPL Co-Founder Priyanka Kaul said that the broadcast partnerships would help the league reach millions of cricket fans across the globe.

"At ETPL, we have brought together players, owners and stakeholders from across the cricketing world. Our partnerships with JioStar, TNT Sports and Willow, together with Cricbuzz and several more to be announced soon, will provide exceptional visibility for our franchises, players, sponsors and partners while showcasing European cricket to millions of fans around the world," she said.

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Industry Reactions:

Brian MacNeice, Chair of Cricket Ireland, described the league as an important step in the development of cricket across Europe.

"ETPL is a transformational opportunity for cricket in Europe. The league's broadcast partnerships will ensure that fans around the world can engage with the competition, while providing an important platform to grow the game, develop emerging talent and accelerate the continued growth of cricket across Europe. This partnership also helps showcase the growing strength and contribution of European cricket on the global stage," he said.

Prashant Khanna, Head of Rights & Innovation for Sports at JioStar, said ETPL adds a fresh property to the international cricket calendar.

"The European T20 Premier League is an exciting addition to the global cricket calendar and reflects the continued growth of the game beyond its traditional markets. At JioStar, we're always looking to bring quality sporting properties to our viewers, and ETPL offers a unique combination of emerging European talent and established international players. We're excited to partner with the league and look forward to introducing this new competition to audiences across India," he said.