Burger King India Launches Peri-Peri Fest With New Menu and Musical Campaign
Burger King India has launched Peri-Peri Fest with a new limited-time menu and an integrated musical campaign.
SociapaHQ
Burger King India has launched Peri-Peri Fest, a limited-time menu of Peri-Peri-inspired burgers, sides and meal combos, backed by a new integrated marketing campaign celebrating the popular flavour profile.
The special menu has nine products including the Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Chicken Burger, Peri-Peri Fries, Chicken Wings, Boneless Chicken and Nuggets. Prices start at Rs 99.
To support the launch Burger King India has initiated a campaign based on an original musical film inspired by the origins of Peri-Peri flavours. The film is about bringing the company's 'Dunked Peri-Peri' platform to life using music, visuals and storytelling.
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Flavour Campaign:
Speaking about the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India said, “Peri-Peri has become one of the favourite flavour profiles in India as consumers are looking for bolder taste experiences.
"Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable," he said.
Speaking about the campaign's creative direction, Anupama Ramaswamy, Managing Director and Chief Creative Officer, Havas Creative India, said the brand wanted the campaign to reflect the theatrical nature of the product.
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Check out the campaign here:
"The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in," she said.
The campaign will run across digital platforms, out-of-home advertising, social media, influencer collaborations, in-store branding, and on-ground activations. As part of the limited time festival, Burger King India will also be offering promotional deals on its app, including a lucky draw on select Peri-Peri x Sprite meal combos.
