Xiaomi India Appoints Sandeep Singh Arora as Chief Business Officer
Xiaomi India appoints Sandeep Singh Arora as Chief Business Officer, bringing 30 years of leadership experience to drive business growth and innovation in 2025.
Deepanjali
Xiaomi India, a global leader in technology, has appointed Sandeep Singh Arora as its new Chief Business Officer (CBO). This strategic move strengthens Xiaomi India’s leadership team and sets the stage for business development initiatives aimed at driving revenue growth, expanding market presence, and building new strategic partnerships in the country.
With his appointment, Sandeep will play a crucial role in guiding the company through an important phase of growth in the competitive Indian market. Xiaomi India enters 2025 with an optimistic outlook, bolstered by Sandeep’s experience in product marketing, category management, and retail operations. His proven expertise in brand strategy is expected to help the company strengthen its foothold and adapt to an ever-evolving market.
Commenting on his new role, Sandeep said, “Xiaomi India is at the forefront of transforming the tech landscape in India. The company’s commitment to making innovative technology accessible resonates with my own values. Our focus will be on delivering exceptional products that cater to the aspirations of Indians.” He expressed his excitement to contribute to the company’s success as it continues its growth journey in India.
Sandeep brings over three decades of experience in managing and growing leading consumer brands. Before joining Xiaomi, he was with Samsung India, where he headed the Online Business Unit for the Consumer Electronics division and led Marketing Communications. His career also includes senior leadership roles such as VP of Marketing at Bennett, Coleman & Co. Ltd. (The Times of India Group) and Category Director & EVP of Marketing at PepsiCo India and Unilever. With his wealth of knowledge, Sandeep is well-positioned to contribute to Xiaomi’s ongoing expansion in India.
Sandeep holds a PGDM in Business Management and Marketing from IIM Ahmedabad, further enhancing his ability to develop impactful business strategies and drive brand development in a competitive market.
