Apollo and Vikatan Champion Breast Self-Exam Awareness in Tamil Nadu

Apollo Cancer Centres (ACC), Apollo Proton Cancer Centre (APCC), and Vikatan Publications have joined forces to launch an innovative awareness campaign aimed at empowering women across Tamil Nadu with crucial breast health knowledge. The initiative introduces a step-by-step breast self-examination guide in Aval Vikatan magazine, making vital health information accessible to women in a simple and engaging format.

This campaign focuses on a quick, 3-minute method to detect potential breast health issues, promoting early detection of breast cancer. Through a creative print innovation in Aval Vikatan, the magazine provides clear, easy-to-follow instructions to help women understand how to identify breast lumps and take proactive steps toward their health.

The guide includes visual elements and live demonstrations, making it easier for readers to comprehend and practice self-examination. By incorporating this material into a widely-read publication, the initiative seeks to normalize conversations about breast health and ensure that preventive health measures become part of every woman’s routine.

B. Srinivasan, Managing Director of Vikatan Group, highlighted the importance of this collaboration:
“As a leading publication, Vikatan has always focused on empowering readers. This partnership with Apollo Cancer Centres and Apollo Proton Cancer Centre not only raises awareness but actively promotes the health and wellness of women across Tamil Nadu. Through Aval Vikatan, we aim to deliver life-saving information in a format that is both engaging and accessible.”

This initiative aligns with Apollo Hospitals’ commitment to preventive healthcare, with a focus on early breast cancer detection. By simplifying the process of breast self-examination, the campaign encourages women to prioritize their health and recognize the importance of early action.

Harshad Reddy, Director – Group Oncology and International, Apollo Hospitals, shared his perspective on the partnership:
“Collaborating with Vikatan allows us to reach our audience in an impactful way. By presenting this crucial message directly into their hands, we hope to inspire women to adopt breast self-exams as a routine practice. Our ultimate goal is to make breast health awareness a part of every woman’s life.”

The partnership between Apollo Cancer Centres and Vikatan Publications reflects a shared commitment to creating health-conscious communities. By utilizing Aval Vikatan's extensive reach, the campaign is set to make a meaningful difference in women’s lives across Tamil Nadu. It’s not just about providing information—it’s about sparking conversations, encouraging action, and making preventive health a priority.