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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 132

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 475

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 493

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 270

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 244

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 219

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 366

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 466

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 46

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 148

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1179

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2777

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3632

Campaigns

Technology

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 70

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 146

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 60

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 79

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 138

New interface enables authorized users to investigate external exposures, third-party...

Starbucks Chooses Chennai for First International Tech Hub in 800-Job Expansion

Starbucks Chooses Chennai for First International Tech...

Sandhya Sep 21, 2026 0 185

Starbucks partners with the Tamil Nadu government to build its first tech hub outside...

Business

Latest Posts

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Business Updates
McCain Foods Steps Out of the Freezer Aisle with First-Ever ‘Signature Café’ in Noida: A Bold Play into Experiential Dining

McCain Foods Steps Out of the Freezer Aisle with First-Ever...

Sandhya Oct 3, 2026 0 43

McCain Foods expands beyond frozen aisle retail by launching its first-ever Signature Café at Max Mall, Noida, featuring a curated...

Campaigns
AJIO Appoints Ahaan Panday as Brand Ambassador for Festive Campaign ‘Festival Is Festivalling’

AJIO Appoints Ahaan Panday as Brand Ambassador for Festive...

Sandhya Oct 3, 2026 0 47

AJIO collaborates with rising star Ahaan Panday to front its 2026 festive campaign, ‘Festival Is Festivalling’, showcasing contemporary...

Business Spotlight
Ray-Ban Names Ranveer Singh as India Brand Ambassador; Partners with Meta to Drive Smart Eyewear Era

Ray-Ban Names Ranveer Singh as India Brand Ambassador;...

Sandhya Oct 3, 2026 0 48

Ray-Ban signs Ranveer Singh as its first Indian brand ambassador, teaming up with Ray-Ban Meta to blend iconic style, AI innovation,...

Case Study
Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 46

Ferrero Rocher has built a distinctive position around premium gifting, celebrations and memorable moments. Here’s how the brand uses...

PR
JD Institute Of Fashion Technology Secures three wins at National Jewellery Awards 2026

JD Institute Of Fashion Technology Secures three wins at...

Sandhya Oct 3, 2026 0 51

Three winning entries highlight creative excellence across the Student and Designer categories

Business Spotlight
Varun Karad appointed Co-Chair of CII Committee on Compressed Biogas

Varun Karad appointed Co-Chair of CII Committee on Compressed...

Sandhya Oct 3, 2026 0 48

Appointment comes as India implements the ₹23,731-crore GOBARdhan framework aimed at accelerating CBG deployment and improving project...