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Industry

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 337

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 372

LAVA expands to the UK with the launch of its AGNI 4N smartphone, partnering with...

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 120

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 126

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 112

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 241

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 384

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1103

Explore how Maggi became India's most loved comfort food brand through smart marketing,...

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2700

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3551

Delivery Costs In Asia Pacific Rise 19% Amid Middle East Conflict: FarEye Report

Delivery Costs In Asia Pacific Rise 19% Amid Middle East...

SociapaHQ May 25, 2026 0 4112

US Sues Chick-fil-A Franchisee Over Alleged Religious Discrimination

US Sues Chick-fil-A Franchisee Over Alleged Religious Discrimination

SociapaHQ May 17, 2026 0 5416

Campaigns

Technology

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 54

New interface enables authorized users to investigate external exposures, third-party...

Starbucks Chooses Chennai for First International Tech Hub in 800-Job Expansion

Starbucks Chooses Chennai for First International Tech...

Sandhya Sep 21, 2026 0 68

Starbucks partners with the Tamil Nadu government to build its first tech hub outside...

TVS Motor Expands Premium Motorcycle Lineup with Tech Upgrades Ahead of Festive Season

TVS Motor Expands Premium Motorcycle Lineup with Tech Upgrades...

Sandhya Sep 21, 2026 0 74

TVS Motor Company refreshes its Apache and Ronin motorcycle portfolios ahead of...

Crestron Demonstrates Next-Generation Collaboration and Intelligent AV Innovation in India

Crestron Demonstrates Next-Generation Collaboration and...

Sandhya Sep 18, 2026 0 108

Crestron launches Collab Compute at InfoComm India 2026 in Mumbai. Discover its...

DS Group Launches DCODE 2.0 in Collaboration with WPP Media & MICA, Integrating AI Across the Digital Marketing Ecosystem

DS Group Launches DCODE 2.0 in Collaboration with WPP Media...

Sandhya Sep 18, 2026 0 121

Second edition of the digital marketing playbook brings together academic rigour,...

Zepto Brings iPhone 18 Pro and AirPods 5 from September 18

Zepto Brings iPhone 18 Pro and AirPods 5 from September...

Sandhya Sep 18, 2026 0 116

Available since 8 AM today across Delhi NCR, Mumbai, Bengaluru and Chennai

Business

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Campaigns
Melody Meets Metal: Shreya Ghoshal Onboarded as the Face of Shaya by CaratLane’s New Silver Campaign

Melody Meets Metal: Shreya Ghoshal Onboarded as the Face...

Sandhya Sep 25, 2026 0 39

Shaya by CaratLane marks its 8th anniversary by bringing iconic singer Shreya Ghoshal onboard for 'Stories Written in Silver'—a campaign...

Business Updates
Visage Lines Personal Care Pvt. Ltd. Strengthens Leadership Architecture to Drive the Next Phase of Brand and Digital Commerce Growth

Visage Lines Personal Care Pvt. Ltd. Strengthens Leadership...

Sandhya Sep 25, 2026 0 55

Varun Gupta appointed as Chief Marketing Officer, Bombay Shaving Company, to lead brand building and D2C growth across Bombay Shaving...

Campaigns
Brightsun Travel celebrates India’s diverse travel stories for World Tourism Day

Brightsun Travel celebrates India’s diverse travel stories...

Sandhya Sep 25, 2026 0 48

Brightsun Travel celebrated World Tourism Day at its Gurugram office, showcasing India’s rich cultural heritage, hidden travel gems,...

Campaigns
JioStar Signals High-Frequency Festive Playbook, Secures 15 Top Brands for West Indies Tour of India

JioStar Signals High-Frequency Festive Playbook, Secures...

Sandhya Sep 25, 2026 0 44

JioStar locks in 15 marquee brands—including OpenAI, Google Search, Havells, and Airbnb—for the West Indies Tour of India, kicking...

Campaigns
Smytten Partners with Wipro Bengaluru Marathon 2026 to Elevate On-Ground Product Discovery

Smytten Partners with Wipro Bengaluru Marathon 2026 to...

Sandhya Sep 25, 2026 0 72

Smytten joins the Wipro Bengaluru Marathon 2026 as its official product experience partner, offering curated trial products from 10...

Campaigns
Breaking Taboos at Home: How Stayfree’s Daughter’s Day Film is Rewriting the Narrative Around Menstrual Awareness

Breaking Taboos at Home: How Stayfree’s Daughter’s Day...

Sandhya Sep 25, 2026 0 45

Stayfree’s latest Daughter’s Day campaign, #BetaStayfreeLeAana, highlights how involving boys in everyday period care eliminates social...