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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 367

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 720

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 659

JD Institute of Fashion Technology Students Selected as Finalists for Industry Apprenticeship at India Design Show

JD Institute of Fashion Technology Students Selected as...

Sandhya Oct 9, 2026 0 127

Bringing emerging design talent closer to the professional design ecosystem through...

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 460

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 412

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 381

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 526

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 608

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 227

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 287

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1323

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2917

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3883

Campaigns

Technology

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Sandhya Oct 5, 2026 0 211

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 222

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 321

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 200

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 220

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 368

New interface enables authorized users to investigate external exposures, third-party...

Business

Latest Posts

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Campaigns
Redefining GOAT: Sparx Ropes in Tamannaah and Lakshya for the Bold 'Greatest of Today' Campaign

Redefining GOAT: Sparx Ropes in Tamannaah and Lakshya for...

Sandhya Oct 12, 2026 0 47

Discover how footwear brand Sparx, by Relaxo, is redefining the culture of greatness with its new 'Greatest of Today' campaign featuring...

Campaigns
From Sarees to Surfaces: Merino Laminates and WillBe Done Use Humour to Tackle the Sample Size Dilemma

From Sarees to Surfaces: Merino Laminates and WillBe Done...

Sandhya Oct 12, 2026 0 49

Discover how Merino Laminates’ new pan-India campaign by WillBe Done uses witty comparisons to highlight the flaw in choosing interior...

Business Updates
Niine Targets ₹1,000 Crore Plus Revenue by FY30, Expanding Across India's Hygiene Basket

Niine Targets ₹1,000 Crore Plus Revenue by FY30, Expanding...

Sandhya Oct 12, 2026 0 47

Backed by in-house manufacturing in Gorakhpur, the brand's five-year roadmap focuses on strong brand building, omnichannel reach across...

Business Updates
Ex- Tata Motors, Unilever and Danone, Siddharth Kapur launches InsynQ by Quantum to Drive Next Phase of Growth for Family & Growth-stage businesses

Ex- Tata Motors, Unilever and Danone, Siddharth Kapur launches...

Sandhya Oct 12, 2026 0 63

Backed by Quantum’s 36 years of consumer and culture expertise, InsynQ brings Quantum’s consumer-first approach into an embedded growth...

Business Updates
RSPL Group Joins Hands with One Source to Revamp Ghadi Detergent’s Digital Presence Through Storytelling

RSPL Group Joins Hands with One Source to Revamp Ghadi...

Sandhya Oct 12, 2026 0 53

RSPL Group partners with integrated marketing consultancy One Source to elevate Ghadi Detergent’s digital strategy, social media engagement,...

Business Spotlight
Brightsun Travel Appoints Chetan Sharma as Air Products Manager to Strengthen Airline Partnerships

Brightsun Travel Appoints Chetan Sharma as Air Products...

Sandhya Oct 12, 2026 0 56

Brightsun Travel appoints Chetan Sharma as Manager – Air Products for APAC and Middle East to strengthen airline supplier relationships,...