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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 62

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 450

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 467

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 234

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 219

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 195

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 346

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 452

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 128

Discover how Nescafé evolved from a 1938 instant coffee innovation into a global...

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1166

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2760

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3609

Delivery Costs In Asia Pacific Rise 19% Amid Middle East Conflict: FarEye Report

Delivery Costs In Asia Pacific Rise 19% Amid Middle East...

SociapaHQ May 25, 2026 0 4251

Campaigns

Technology

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 38

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 104

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 42

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 55

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 120

New interface enables authorized users to investigate external exposures, third-party...

Starbucks Chooses Chennai for First International Tech Hub in 800-Job Expansion

Starbucks Chooses Chennai for First International Tech...

Sandhya Sep 21, 2026 0 140

Starbucks partners with the Tamil Nadu government to build its first tech hub outside...

Business

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Campaigns
PhonePe Marks 10-Year Milestone with Data-Driven Gratitude Campaign Conceptualised by Ogilvy

PhonePe Marks 10-Year Milestone with Data-Driven Gratitude...

Sandhya Oct 1, 2026 0 38

PhonePe celebrates its 10th anniversary with an Ogilvy-crafted campaign featuring record-breaker Shahu Supreme, turning 70 crore user...

Campaigns
Marico Leverages Contextual Storytelling in New Parachute Advansed Jasmine Campaign by Team WPP

Marico Leverages Contextual Storytelling in New Parachute...

Sandhya Oct 1, 2026 0 40

Marico unveils a new campaign film for Parachute Advansed Jasmine Hair Oil, created by Team WPP, redefining confidence and modern...

Technology
Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 38

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks and festive tea-time, and marks the start of Bonn's...

Startups
AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 62

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export Indian green ammonia to Germany starting in 2029.

Campaigns
Humuss Beauty Brings Everyday Skincare to Runners at Wipro Bengaluru Marathon 2026 Through Smytten

Humuss Beauty Brings Everyday Skincare to Runners at Wipro...

Sandhya Oct 1, 2026 0 36

Discover how Humuss Beauty brought vegan skincare to runners at the Wipro Bengaluru Marathon 2026 with SPF 50 sunscreen and ceramide...

Campaigns
MTR Foods Reimagines Festive Gifting by Turning Regional Sweets into 'India’s Sweetest Language'

MTR Foods Reimagines Festive Gifting by Turning Regional...

Sandhya Oct 1, 2026 0 60

MTR Foods launches its festive campaign, ‘India’s Sweetest Language’, featuring an illustrated book, a heartwarming digital film,...