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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 218

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 539

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 540

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 328

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 291

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 261

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 402

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 504

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 105

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 190

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1218

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2817

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3712

Campaigns

Technology

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Sandhya Oct 5, 2026 0 92

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 121

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 199

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 106

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 121

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 196

New interface enables authorized users to investigate external exposures, third-party...

Business

Latest Posts

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Business Updates
CDK Global Names Sudhakar Ramakrishna President And CEO

CDK Global Names Sudhakar Ramakrishna President And CEO

Sandhya Oct 6, 2026 0 43

Technology veteran succeeds Brian MacDonald, who retires after leading successful CDK transformation

Campaigns
Tamannaah Bhatia Gets in on a ‘Too Good To Be True’ Flipkart Big Billion Days Offer for Samsung Galaxy S25

Tamannaah Bhatia Gets in on a ‘Too Good To Be True’ Flipkart...

Sandhya Oct 6, 2026 0 44

Flipkart's Big Billion Days features Tamannaah Bhatia in SW Network's 'Too Good To Be True' campaign, offering the Samsung Galaxy...

Business Updates
Gargi by PNGS Opens Exclusive Brand Store at H&S Boulevard Walk, Greater Noida West

Gargi by PNGS Opens Exclusive Brand Store at H&S Boulevard...

Sandhya Oct 6, 2026 0 48

The new store brings Gargi's full range of silver and certified natural diamond jewelry to one of the NCR's fastest-growing residential...

Campaigns
Dharavi Gets Its Anthem: ‘Dharavi Ka Kal Bula Raha Hai’, Penned by Prasoon Joshi and Sung by Shankar Mahadevan

Dharavi Gets Its Anthem: ‘Dharavi Ka Kal Bula Raha Hai’,...

Sandhya Oct 6, 2026 0 47

Maharashtra CM Fadnavis unveiled and released the anthem on Gandhi Jayanti Day.

Campaigns
DS Group Unveils Season 4 of 'Pujoy Pulse' Campaign in Celebration of Durga Puja 2026 with "Shobar Pujo, Shobar Mazaa"

DS Group Unveils Season 4 of 'Pujoy Pulse' Campaign in...

Sandhya Oct 6, 2026 0 63

Canter activations, pandal engagements, a 500-drone show over Kolkata, and a collective "Shobar Mazaa Meter" that extends Pujo's joy...

Business Updates
Reva Diamonds by PNGS records 46% Q2 revenue growth despite absence of festive days

Reva Diamonds by PNGS records 46% Q2 revenue growth despite...

Sandhya Oct 6, 2026 0 52

H1 FY27 revenue rises 76% to ₹236.53 crore; SIS plus EBO store count reach to 38 with new stores (EBO’s) in Pune and Nashik; brand...