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Industry

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 142

LAVA expands to the UK with the launch of its AGNI 4N smartphone, partnering with...

Binge While You Shop: Flipkart Launches 'Drama' Section inside Main App

Binge While You Shop: Flipkart Launches 'Drama' Section...

Sandhya Sep 4, 2026 0 128

Flipkart launches a new microdrama vertical inside its app through partnerships...

Haier India Secures Associate Sponsor Role for Bigg Boss Hindi Season 20

Haier India Secures Associate Sponsor Role for Bigg Boss...

Sandhya Sep 4, 2026 0 129

Haier India partners with Bigg Boss Hindi Season 20 as an associate sponsor, showcasing...

Balaji Telefilms and YouTube Partner to Launch 5 Digital-First Original Series

Balaji Telefilms and YouTube Partner to Launch 5 Digital-First...

Sandhya Sep 4, 2026 0 120

JioStar’s 2026 Bigg Boss Franchise Secures Over 95 Brands Across Six Language Editions

JioStar’s 2026 Bigg Boss Franchise Secures Over 95 Brands...

Sandhya Sep 4, 2026 0 142

Ai+ Smartphone Enters the Bigg Boss House, Partners with Season 20 Across Five Language Editions

Ai+ Smartphone Enters the Bigg Boss House, Partners with...

Sandhya Sep 3, 2026 0 166

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 172

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 908

Explore how Maggi became India's most loved comfort food brand through smart marketing,...

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2516

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3388

Delivery Costs In Asia Pacific Rise 19% Amid Middle East Conflict: FarEye Report

Delivery Costs In Asia Pacific Rise 19% Amid Middle East...

SociapaHQ May 25, 2026 0 3951

US Sues Chick-fil-A Franchisee Over Alleged Religious Discrimination

US Sues Chick-fil-A Franchisee Over Alleged Religious Discrimination

SociapaHQ May 17, 2026 0 5011

Campaigns

Technology

Instagram Refreshes Its Wordmark Logo After 10 Years

Instagram Refreshes Its Wordmark Logo After 10 Years

SociapaHQ Aug 14, 2026 0 418

Instagram refreshes its wordmark after 10 years, introducing sharper, redrawn lettering...

Meta Removes 756,000 Under-16 Accounts in Australia Amid Age-Ban Enforcement

Meta Removes 756,000 Under-16 Accounts in Australia Amid...

SociapaHQ Aug 14, 2026 0 482

Meta removes 756,000 Facebook and Instagram accounts linked to under-16 users in...

Facebook Launches Standalone AI-Powered Creator Studio App

Facebook Launches Standalone AI-Powered Creator Studio...

SociapaHQ Aug 13, 2026 0 489

Facebook launches its AI-powered Creator Studio app to help creators manage content,...

Apple Pay May Launch in India in October Without UPI Support: Report

Apple Pay May Launch in India in October Without UPI Support:...

SociapaHQ Aug 12, 2026 0 444

Apple Pay may launch in India in October with card payments first, while UPI support...

YouTube Raises YPP Entry Bar, Sets New Shorts Earning Thresholds From 2027

YouTube Raises YPP Entry Bar, Sets New Shorts Earning Thresholds...

SociapaHQ Aug 11, 2026 0 500

YouTube will raise YPP entry thresholds from 2027 and introduce a new 10M Shorts...

Google Gemini Taps Shah Rukh Khan for India Campaign

Google Gemini Taps Shah Rukh Khan for India Campaign

SociapaHQ Aug 11, 2026 0 782

Google Gemini taps Shah Rukh Khan for a new India campaign showcasing AI as an accessible,...

Business

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Campaigns
OpenAI Launches India-Centric Ad Starring Abhay Verma to Highlight ChatGPT Work

OpenAI Launches India-Centric Ad Starring Abhay Verma to...

Sandhya Sep 8, 2026 0 28

OpenAI’s new campaign featuring actor Abhay Verma demonstrates how ChatGPT Work handles urgent office tasks under tight deadlines,...

Inside Edge
Beyond the Numbers: IndiGo Marks 20 Years by Mapping Two Decades of Changing Travel Stories

Beyond the Numbers: IndiGo Marks 20 Years by Mapping Two...

Sandhya Sep 8, 2026 0 27

IndiGo celebrates 20 years in Indian aviation with a new brand film. Explore how the airline shifted focus from fleet stats to human...

Campaigns
Time, Crafted with Love: Hrithik Roshan Stars in Rado’s Moving New Campaign ‘The Search’

Time, Crafted with Love: Hrithik Roshan Stars in Rado’s...

Sandhya Sep 8, 2026 0 33

Rado launches its new brand campaign ‘The Search’ featuring Hrithik Roshan. Follow the global brand ambassador’s emotional journey...

Campaigns
Häfele India Launches Second Campaign Film Featuring Sachin Tendulkar to Spotlight Customized Kitchens

Häfele India Launches Second Campaign Film Featuring Sachin...

Sandhya Sep 8, 2026 0 30

Häfele India releases its second campaign film with brand ambassador Sachin Tendulkar, showcasing customisable kitchen cabinet fronts,...

Business Updates
Netcore partners with Global Pay to unify customer engagement across 12+ channels and connect real-time intent to sales

Netcore partners with Global Pay to unify customer engagement...

Sandhya Sep 8, 2026 0 32

Netcore partners with WSFx Global Pay to unify customer engagement across 12+ channels, driving real-time intent-to-sales conversions...

Campaigns
From Down Under to the Blue Tigers: Ryan Williams Traces Indian Roots in New Spinny Film

From Down Under to the Blue Tigers: Ryan Williams Traces...

Sandhya Sep 7, 2026 0 47

Used-car platform Spinny highlights Indian footballer Ryan Williams' journey from Australia to Bengaluru and the national team as...