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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 195

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 507

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 521

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 310

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 273

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 245

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 389

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 492

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 92

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 178

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1206

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2806

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3689

Campaigns

Technology

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Sandhya Oct 5, 2026 0 72

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 106

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 182

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 90

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 108

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 175

New interface enables authorized users to investigate external exposures, third-party...

Business

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Campaigns
ICICI Life Insurance Rebrands to ICICI Life, Introducing ‘Har Kal Aasaan’ Tagline to Redefine Financial Security

ICICI Life Insurance Rebrands to ICICI Life, Introducing...

Sandhya Oct 5, 2026 0 49

ICICI Prudential Life Insurance rebrands to ICICI Life Insurance, launching a fresh visual identity and the tagline ‘Har Kal Aasaan’...

Campaigns
OPPO India Taps Into Cultural Togetherness with Bobby Deol & Divyenndu Sharma in New F35 Series Campaign

OPPO India Taps Into Cultural Togetherness with Bobby Deol...

Sandhya Oct 5, 2026 0 48

OPPO India launches its latest campaign for the F35 Series featuring Bobby Deol and Divyenndu Sharma, highlighting togetherness and...

Features
From Performance Marketing to Credibility-Led Growth: Why Digital PR Matters in the AI Era

From Performance Marketing to Credibility-Led Growth: Why...

Sandhya Oct 5, 2026 0 54

Discover how shifting from performance marketing to credibility-led growth and Digital PR helps brands build trust, establish digital...

Business
AARAV brings Indian fragrance expertise to Beautyworld Dubai 2026, announces plans to open Dubai office

AARAV brings Indian fragrance expertise to Beautyworld...

Sandhya Oct 5, 2026 0 54

Ajit Vaze to join global fragrance leaders for “Global Scent: How Perfumery Is Going Multicultural”; AARAV to power the Perfumers’...

Business Spotlight
Raymond Lifestyle appoints Publicis Groupe India as first-ever integrated marketing partner

Raymond Lifestyle appoints Publicis Groupe India as first-ever...

Sandhya Oct 5, 2026 0 53

A new chapter for two century-old institutions with deep roots in India and a shared ambition for what comes next

Campaigns
Brand Repositioning: flutrr Unveils ‘The Love Marriage App’ to Tap India’s Unexplored Matchmaking Middle-Ground

Brand Repositioning: flutrr Unveils ‘The Love Marriage...

Sandhya Oct 5, 2026 0 44

Discover how Indian relationship platform flutrr is strategically repositioning itself with ‘The Love Marriage App’ to bridge the...