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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 243

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 561

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 552

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 340

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 303

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 272

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 415

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 516

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 121

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 198

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1230

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2830

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3738

Campaigns

Technology

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Sandhya Oct 5, 2026 0 112

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 140

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 222

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 119

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 135

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 222

New interface enables authorized users to investigate external exposures, third-party...

Business

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Campaigns
Beyond Quick Search: Google India & McCann’s New Campaign Position AI Mode as a Life Guide

Beyond Quick Search: Google India & McCann’s New Campaign...

Sandhya Oct 7, 2026 0 52

Google India partners with McCann India and Prasoon Joshi to launch ‘Samjhe. Samjhaaye. Raah dikhaye.,’ a brand campaign showcasing...

Campaigns
When Craft Meets Conservation: Godawan Blends Jaipur Blue Pottery with Storytelling for the Great Indian Bustard

When Craft Meets Conservation: Godawan Blends Jaipur Blue...

Sandhya Oct 7, 2026 0 42

Godawan Estuary Premium Water launches a handcrafted stop-motion film for World Wildlife Week using 5,200 Jaipur Blue Pottery pieces...

Business Spotlight
Ranbir Kapoor Onboards Mantra Group as Brand Ambassador to Fuel Luxury & International Expansion

Ranbir Kapoor Onboards Mantra Group as Brand Ambassador...

Sandhya Oct 7, 2026 0 47

Mantra Group appoints Bollywood star Ranbir Kapoor as brand ambassador to spearhead its national and international expansion, luxury...

Campaigns
Rethinking Relationships: How Mia by Tanishq and Aneet Padda Are Redefining the Modern Ring

Rethinking Relationships: How Mia by Tanishq and Aneet...

Sandhya Oct 7, 2026 0 49

Mia by Tanishq launches its new 'Precious, Every Day' campaign featuring Aneet Padda. Discover how the brand flips traditional engagement...

Campaigns
Lenskart introduces ‘Shunya’, an eyewear collection inspired by the sound and soul of Indian music

Lenskart introduces ‘Shunya’, an eyewear collection inspired...

Sandhya Oct 7, 2026 0 48

Featuring 37 eyeglass and sunglass styles, the Shunya collection arrives ahead of the festive season as part of Lenskart’s Indian...

Campaigns
K-Content to K-Consumption: Zepto's Seoul Street Turns the K-Wave into a Live Experience

K-Content to K-Consumption: Zepto's Seoul Street Turns...

Sandhya Oct 7, 2026 0 51

Zepto and Nongshim India present an invite-only, immersive Korean street experience - a taste of Seoul for the soul