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Industry

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 175

LAVA expands to the UK with the launch of its AGNI 4N smartphone, partnering with...

Binge While You Shop: Flipkart Launches 'Drama' Section inside Main App

Binge While You Shop: Flipkart Launches 'Drama' Section...

Sandhya Sep 4, 2026 0 160

Flipkart launches a new microdrama vertical inside its app through partnerships...

Haier India Secures Associate Sponsor Role for Bigg Boss Hindi Season 20

Haier India Secures Associate Sponsor Role for Bigg Boss...

Sandhya Sep 4, 2026 0 156

Haier India partners with Bigg Boss Hindi Season 20 as an associate sponsor, showcasing...

Balaji Telefilms and YouTube Partner to Launch 5 Digital-First Original Series

Balaji Telefilms and YouTube Partner to Launch 5 Digital-First...

Sandhya Sep 4, 2026 0 152

JioStar’s 2026 Bigg Boss Franchise Secures Over 95 Brands Across Six Language Editions

JioStar’s 2026 Bigg Boss Franchise Secures Over 95 Brands...

Sandhya Sep 4, 2026 0 178

Ai+ Smartphone Enters the Bigg Boss House, Partners with Season 20 Across Five Language Editions

Ai+ Smartphone Enters the Bigg Boss House, Partners with...

Sandhya Sep 3, 2026 0 208

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 203

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 934

Explore how Maggi became India's most loved comfort food brand through smart marketing,...

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2542

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3411

Delivery Costs In Asia Pacific Rise 19% Amid Middle East Conflict: FarEye Report

Delivery Costs In Asia Pacific Rise 19% Amid Middle East...

SociapaHQ May 25, 2026 0 3976

US Sues Chick-fil-A Franchisee Over Alleged Religious Discrimination

US Sues Chick-fil-A Franchisee Over Alleged Religious Discrimination

SociapaHQ May 17, 2026 0 5060

Campaigns

Technology

Instagram Refreshes Its Wordmark Logo After 10 Years

Instagram Refreshes Its Wordmark Logo After 10 Years

SociapaHQ Aug 14, 2026 0 441

Instagram refreshes its wordmark after 10 years, introducing sharper, redrawn lettering...

Meta Removes 756,000 Under-16 Accounts in Australia Amid Age-Ban Enforcement

Meta Removes 756,000 Under-16 Accounts in Australia Amid...

SociapaHQ Aug 14, 2026 0 507

Meta removes 756,000 Facebook and Instagram accounts linked to under-16 users in...

Facebook Launches Standalone AI-Powered Creator Studio App

Facebook Launches Standalone AI-Powered Creator Studio...

SociapaHQ Aug 13, 2026 0 516

Facebook launches its AI-powered Creator Studio app to help creators manage content,...

Apple Pay May Launch in India in October Without UPI Support: Report

Apple Pay May Launch in India in October Without UPI Support:...

SociapaHQ Aug 12, 2026 0 472

Apple Pay may launch in India in October with card payments first, while UPI support...

YouTube Raises YPP Entry Bar, Sets New Shorts Earning Thresholds From 2027

YouTube Raises YPP Entry Bar, Sets New Shorts Earning Thresholds...

SociapaHQ Aug 11, 2026 0 528

YouTube will raise YPP entry thresholds from 2027 and introduce a new 10M Shorts...

Google Gemini Taps Shah Rukh Khan for India Campaign

Google Gemini Taps Shah Rukh Khan for India Campaign

SociapaHQ Aug 11, 2026 0 831

Google Gemini taps Shah Rukh Khan for a new India campaign showcasing AI as an accessible,...

Business

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Campaigns
Nihar Naturals Redefines Beauty Standards in Bihar with New ‘Kaala Teeka’ Campaign

Nihar Naturals Redefines Beauty Standards in Bihar with...

Sandhya Sep 10, 2026 0 34

Marico’s Nihar Naturals launches 'Kaala Teeka', a Bihar-specific campaign conceptualised by MYO that fuses traditional maternal care...

Business Spotlight
Hyundai Motor India Signs World No. 1 Para Archer Sheetal Devi as Brand Ambassador

Hyundai Motor India Signs World No. 1 Para Archer Sheetal...

Sandhya Sep 10, 2026 0 34

Hyundai Motor India appoints world No. 1 para archer Sheetal Devi as its brand ambassador to lead purpose-led campaigns, inclusion...

Campaigns
Vedika Pinto Stars in STIM Spark’s New Oral Beauty Campaign for Instant Whitening Toothpaste

Vedika Pinto Stars in STIM Spark’s New Oral Beauty Campaign...

Sandhya Sep 9, 2026 0 51

STIM Spark partners with actor Vedika Pinto for a new GRWM-style campaign, introducing purple color-correcting whitening toothpaste...

Campaigns
Britannia Celebrates Tamil Nadu’s ‘Poo Potta’ Biscuit Tradition in New Milk Bikis Campaign

Britannia Celebrates Tamil Nadu’s ‘Poo Potta’ Biscuit Tradition...

Sandhya Sep 9, 2026 0 44

Britannia Milk Bikis launches a heartwarming campaign in Tamil Nadu honoring the region's classic 'Poo Potta Border Biscuit' ritual...

Campaigns
From Elevator Pitches to Pickleball: BHIVE Workspace Launches Campus-Style Brand Film

From Elevator Pitches to Pickleball: BHIVE Workspace Launches...

Sandhya Sep 9, 2026 0 49

BHIVE Workspace launches its first brand film featuring fitness icon Milind Soman, highlighting its campus-style offices that integrate...

Campaigns
Just In Time Partners with Ayushmann Khurrana to Highlight Individual Style in New National Campaign

Just In Time Partners with Ayushmann Khurrana to Highlight...

Sandhya Sep 9, 2026 0 48

Just In Time launches its 'Watching Out For You' campaign starring Ayushmann Khurrana, showcasing how choosing a watch is a deeply...