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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 296

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 617

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 586

JD Institute of Fashion Technology Students Selected as Finalists for Industry Apprenticeship at India Design Show

JD Institute of Fashion Technology Students Selected as...

Sandhya Oct 9, 2026 0 50

Bringing emerging design talent closer to the professional design ecosystem through...

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 377

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 336

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 303

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 446

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 543

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 156

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 224

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1254

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 2854

Amul Case Study: Business Model, Marketing Strategy and Success Story

Amul Case Study: Business Model, Marketing Strategy and...

SociapaHQ Jun 3, 2026 0 3789

Campaigns

Technology

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Sandhya Oct 5, 2026 0 149

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 165

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 256

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 146

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 159

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 277

New interface enables authorized users to investigate external exposures, third-party...

Business

Latest Posts

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Business Updates
Faasos Marks 22 Years with the Opening of Its First-Ever Physical Outlet in Pune

Faasos Marks 22 Years with the Opening of Its First-Ever...

Sandhya Oct 9, 2026 0 43

The Rebel Foods brand returns to where its journey began, bringing its wraps to customers in a dedicated retail experience at Aeromall

Features
Godrej Enterprises Group Launches Season 2 of ‘Be All You Can’ Podcast

Godrej Enterprises Group Launches Season 2 of ‘Be All You...

Sandhya Oct 9, 2026 0 48

Purpose-led conversations on people, planet, and nation-building now in a video-first format

EdTech
JD Institute of Fashion Technology Students Selected as Finalists for Industry Apprenticeship at India Design Show

JD Institute of Fashion Technology Students Selected as...

Sandhya Oct 9, 2026 0 50

Bringing emerging design talent closer to the professional design ecosystem through hands-on industry exposure

Campaigns
Bark Out Loud by Vivaldis partners with actress Kalki Koechlin for its ‘Effortlessly Premium’ campaign

Bark Out Loud by Vivaldis partners with actress Kalki Koechlin...

Sandhya Oct 9, 2026 0 48

Featuring Kalki Koechlin and Bruno, the campaign brings alive Bark Out Loud’s proposition of premium nutrition made effortless

Campaigns
AuraCam unveils ‘Shubh Shuruat’ Campaign to celebrate the spirit of Navratri

AuraCam unveils ‘Shubh Shuruat’ Campaign to celebrate the...

Sandhya Oct 9, 2026 0 47

AuraCam, a brand by SVD PineChem, launches its 'Shubh Shuruat' digital campaign celebrating Navratri. Discover how pure Bhimseni camphor...

Campaigns
Myntra Brings the Internet’s Familiar Faces Under One Roof with ‘Folks in the Building’

Myntra Brings the Internet’s Familiar Faces Under One Roof...

Sandhya Oct 9, 2026 0 53

Myntra launches a new micro-drama with Folks in the Building, bringing familiar internet personalities together as fictional neighbours...