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Industry

AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

Sandhya Oct 1, 2026 0 458

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

Renvion Begins Integrated Waste Collection Operations Across...

Sandhya Sep 11, 2026 0 820

South Delhi MSW Solutions Launches the City's First Zero-Emission Waste Collection...

SW Network Partners with LAVA to Take Indian Smartphone Global

SW Network Partners with LAVA to Take Indian Smartphone...

Sandhya Sep 3, 2026 0 752

JD Institute of Fashion Technology Celebrates 38 Years of Design Education

JD Institute of Fashion Technology Celebrates 38 Years...

Sandhya Oct 13, 2026 0 123

A journey shaped by generations of the Dalal Family, educators, and students who...

JD Institute of Fashion Technology Students Selected as Finalists for Industry Apprenticeship at India Design Show

JD Institute of Fashion Technology Students Selected as...

Sandhya Oct 9, 2026 0 218

Bringing emerging design talent closer to the professional design ecosystem through...

BigMuscles Nutrition Evolves Its Product Portfolio with Cleaner Formulations and a New Brand Identity

BigMuscles Nutrition Evolves Its Product Portfolio with...

Sandhya Sep 22, 2026 0 557

New packaging brings greater visibility to ingredients, formulation, quality and...

TCI marks Driver Dignity Day 2026 with health, vision and road-safety initiatives

TCI marks Driver Dignity Day 2026 with health, vision and...

Sandhya Sep 19, 2026 0 503

Transport Corporation of India (TCI) celebrated Driver Dignity Day 2026 across 7...

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold Jewellery Line

Senco Targets Men’s Lifestyle Budgets with Titanium-Gold...

Sandhya Sep 21, 2026 0 472

Senco Gold & Diamonds is positioning its new Aham Ti22 collection against tech gadgets,...

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype',...

Sandhya Sep 14, 2026 0 616

Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering...

Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

Reliance Consumer Enters Ice Cream Market with Launch of...

Sandhya Sep 2, 2026 0 703

Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the...

Analysis

53% of Those Seeking Mental Healthcare Waited Over a Year; 56% Experienced Thoughts of Self-Harm Before Seeking Care

53% of Those Seeking Mental Healthcare Waited Over a Year;...

Sandhya Oct 14, 2026 0 107

Drawn from responses shared by 13,825 people before beginning mental healthcare...

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Sandhya Oct 3, 2026 0 329

Nescafé: How a Coffee Brand Built a Culture Around Everyday Moments

Nescafé: How a Coffee Brand Built a Culture Around Everyday...

Sandhya Sep 26, 2026 0 376

Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

Maggi Case Study: How Nestlé Built India's Most Loved Instant...

SociapaHQ Jul 21, 2026 0 1412

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

SociapaHQ Jun 16, 2026 0 3022

Campaigns

Technology

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Sandhya Oct 5, 2026 0 293

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

Sandhya Oct 1, 2026 0 300

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Sandhya Sep 30, 2026 0 407

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...

Crestron Unveils Smarter Collaboration and Intelligent AV Innovations in India

Crestron Unveils Smarter Collaboration and Intelligent...

Sandhya Sep 30, 2026 0 279

Crestron showcases its latest intelligent AV and workplace collaboration innovations...

Beyond Clicks & Impressions: How JioStar’s New Agentic AI ‘Tara.ai’ Is Rewriting the Connected TV Ad Playbook

Beyond Clicks & Impressions: How JioStar’s New Agentic...

Sandhya Sep 30, 2026 0 297

JioStar is building Tara.ai, an agentic AI platform designed to transform Connected...

RiskProfiler Announces MCP Connector for AI-Assisted External Threat Intelligence

RiskProfiler Announces MCP Connector for AI-Assisted External...

Sandhya Sep 24, 2026 0 470

New interface enables authorized users to investigate external exposures, third-party...

Business

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Inside Edge
Quantum Consumer Solutions & Flipkart Internet, Knowledge Excel, and Plum Insights and Strategy Win Top Honours at MRSI’s 34th Annual Market Research Seminar

Quantum Consumer Solutions & Flipkart Internet, Knowledge...

Sandhya Oct 15, 2026 0 59

The Seminar delved into how the next human is shaping the new rules of growth through 22 shortlisted original research submissions...

Campaigns
Beyond the ‘I’m Fine’ Mask: How Mpower & Schbang Are Unpacking Emotional Baggage to Bridge India’s Mental Health Care Gap

Beyond the ‘I’m Fine’ Mask: How Mpower & Schbang Are Unpacking...

Sandhya Oct 15, 2026 0 56

Discover how Mpower’s latest campaign #UnpackTheBaggage, conceptualized by Schbang, leverages nationwide survey data to reframe mental...

Campaigns
SW Network Breaks Festive Clutter for Cleartrip with a Big Billion Days Film Where Even the Birds Can’t Keep Up

SW Network Breaks Festive Clutter for Cleartrip with a...

Sandhya Oct 15, 2026 0 61

Cleartrip’s Big Billion Days deals have humans travelling so much that India’s original frequent flyers are calling an emergency meeting

OTT
ZEE-Backed BULLET Microdrama Pairs Up with Vitrina to Drive Global Expansion and AI-Powered Localisation

ZEE-Backed BULLET Microdrama Pairs Up with Vitrina to Drive...

Sandhya Oct 15, 2026 0 83

BULLET Microdrama partners with Vitrina to leverage AI intelligence and expand short-form vertical content into 100+ global markets,...

Business Updates
DTDC Udaan launches in Kashmir to Help Regional Businesses Reach New Markets

DTDC Udaan launches in Kashmir to Help Regional Businesses...

Sandhya Oct 15, 2026 0 63

Initiative marks the first chapter of DTDC Udaan, bringing together logistics, digital commerce and fulfilment capabilities to help...

Campaigns
Red FM’s Dugga Dugga Festival Brings Culture and Mindful Hydration Together with AUM Premium

Red FM’s Dugga Dugga Festival Brings Culture and Mindful...

Sandhya Oct 15, 2026 0 69

Discover how Red FM’s Dugga Dugga Festival 2026 partnered with AUM Premium natural Himalayan spring water for mindful hydration during...