Zelio E-Mobility Partners with Punjab Kings as Official EV Partner for 2026 Season

Zelio E-Mobility, a rapidly growing electric two-wheeler brand, has announced its partnership with the Punjab Kings as the team’s Official EV Partner for the 2026 season. This collaboration is a significant step for Zelio as it expands its presence in India’s electric vehicle (EV) market, bringing its innovative and sustainable mobility solutions to a wider audience, particularly through the high-visibility platform of cricket.

The partnership, which includes branding rights, digital media integration, and in-stadia activations, will feature two of Zelio’s most popular models, the XMen+ and X Men 2.0. These products will be prominently displayed during the cricket season, aligning Zelio’s brand identity with the energy and passion of one of India’s most-watched sporting teams. This marks a significant milestone for the brand, moving from grassroots retail sales to large-scale visibility in mainstream India.

Zelio’s decision to partner with the Punjab Kings speaks to its broader goal of expanding its brand reach. The EV market in India is growing rapidly, and by tapping into the popularity of cricket, one of the largest entertainment platforms in the country, Zelio can engage millions of consumers across Tier 2 and Tier 3 markets, where awareness of electric mobility is still emerging but has significant potential for growth. As Kunal Arya, Managing Director of Zelio E-Mobility, noted, "Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment."

For Punjab Kings, the partnership aligns with their commitment to engage with brands that emphasize sustainability and innovation, resonating with today’s environmentally conscious consumers. Saurabh Arora, Chief Commercial Officer of Punjab Kings, said, "This partnership reflects the growing synergy between sport and sustainable innovation. Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings."

Zelio’s move into the food service sector through its partnership with Punjab Kings isn’t just about reaching sports fans; it's about positioning its products as a mainstream choice for those who value sustainability and performance in everyday transportation. The campaign will involve a variety of digital and social media initiatives, as well as in-stadium activations, ensuring mass visibility for Zelio’s products.

The timing of this partnership is also crucial as Zelio E-Mobility recently made its public market debut through an IPO, raising ₹78.34 crore. The company plans to use this momentum to strengthen its distribution network, which already includes 350+ outlets across over 20 states and union territories. This partnership with Punjab Kings complements the brand's efforts to reach a larger audience by focusing on brand equity and product excellence.

Zelio’s success, particularly in the electric two-wheeler segment, is driven by its commitment to quality, affordability, and innovation. The brand’s association with Punjab Kings is expected to boost its appeal to urban and semi-urban customers while also showcasing its products' compatibility with India’s green mobility movement.

This partnership underscores a growing trend of brands using high-profile sports partnerships to connect with consumers at a deeper level. By leveraging cricket’s unmatched reach, Zelio can increase consumer awareness of its electric mobility solutions and move closer to achieving its goal of becoming a key player in India's evolving EV sector.