vivo’s Dreamchasers Inspires Gen Z to Chase Big Dreams

vivo’s Dreamchasers Campaign with Suhana Khan: Empowering Gen Z to Dream Big

vivo, the innovative smartphone brand known for its youth-centric approach, has launched a vibrant new campaign called “Dreamchasers,” featuring rising star Suhana Khan. This campaign is not just about selling a phone—it’s about inspiring and empowering India’s Gen Z to chase their dreams, embrace their individuality, and express themselves boldly in a fast-changing world.

A Campaign Rooted in Gen Z Aspirations

The Dreamchasers campaign, conceptualized by VML, is designed to connect deeply with a generation that values authenticity, creativity, and self-driven success. Gen Z is known for its ambition and the courage to carve unique paths, and vivo’s campaign speaks directly to this spirit. By featuring Suhana Khan—a youth icon who has forged her own identity in the spotlight—the campaign brings alive the message that success is about defining your own journey, not following someone else’s script.

Geetaj Channana, Head of Corporate Strategy at vivo India, explains,

“With Dreamchasers, vivo is deepening its connection with India’s youth—a generation that believes in defining success on its own terms. Suhana Khan’s journey resonates with this ethos, making her the perfect face for the campaign. Through this platform, vivo aims to stand beside young dreamers as a partner in their journey, offering not just technology but inspiration and empowerment.”

Suhana Khan: The Face of Modern Ambition

Suhana Khan’s presence in the campaign is more than just star power. As someone who has grown up in the public eye yet continues to chart her own course, Suhana embodies the very spirit of today’s “dream chasers.” Her story and attitude reflect the campaign’s core belief: that every young person has the right and the power to pursue their passions, no matter the challenges.

Introducing the vivo Y400 Pro: As Unique As You

The Dreamchasers campaign also sets the stage for the launch of the vivo Y400 Pro, the latest addition to vivo’s popular Y Series. The Y400 Pro is designed with Gen Z in mind—content creators, trendsetters, and those who want their tech to reflect their personality. Key highlights include:

• Bold, Standout Design: Eye-catching looks that make a statement.
• AI-Enabled Camera: Powerful tools for capturing and sharing moments, perfect for social media and creative expression.
• Smooth Performance: Fast, fluid user experience for multitasking, gaming, and content creation.

The Y400 Pro’s tagline, “As Unique As You,” echoes the campaign’s message of individuality and self-expression.

Celebrating Self-Expression and Confidence

The Dreamchasers campaign is more than an ad—it’s a movement encouraging young Indians to be fearless, authentic, and unapologetically themselves. It highlights how smartphones are no longer just communication tools, but essential companions for creativity, self-discovery, and ambition.

Babita Baruah, CEO at VML India, adds,

“Gen Z are always charged up to fulfill their ambitions and are constantly finding unique ways to do so. The Dreamchasers campaign for the vivo Y series is a celebration of this attitude. Mobile phones are not just a means of communication—they are tools of self-expression, empowering young people to realize their dreams.”

A Message That Resonates

The campaign’s visuals and messaging have quickly struck a chord with Gen Z audiences. Social media is buzzing with positive reactions, with many young people sharing how the campaign inspires them to pursue their own dreams and use technology as a platform for self-expression.

vivo’s Dreamchasers campaign, fronted by Suhana Khan, is a powerful celebration of youth, individuality, and ambition. By blending inspiration with innovation—the launch of the Y400 Pro—vivo is not just selling a smartphone, but empowering a generation to dream big, stay unique, and chase their passions with confidence.