Varun Dhawan, Soha Ali Khan and P.V. Sindhu join hands for a Children’s Day campaign on better nutrition

Mumbai, November 14, 2026: This Children’s Day, Better Nutrition has brought together voices from sport, cinema, food, medicine and parenting behind one cause: making sure India’s children are not just fed, but well nourished. Olympic medalist P.V. Sindhu, actor Varun Dhawan, actor and author Soha Ali Khan and MasterChef Pankaj Bhadouria are joined by actors, doctors and more than 20 parent creators, all sharing the campaign, Let’s feed our kids Better, on the same day.

One day, one message

P.V. Sindhu and Varun Dhawan each sit down with groups of children to explain biofortification in a way kids understand. Varun also shares why, as a father, the first 1,000 days of a child’s life matter most. Soha Ali Khan, who recently brought biofortified farming to the Pataudi family farms, speaks about growing nutrition from the soil up. Pankaj Bhadouria, Better Nutrition’s culinary advisor, shows how everyday Indian meals can carry more nutrition without changing a single recipe.

They are joined by actors Isha Koppikar and Kunal Jaisingh; doctors Dr. Arrjun Sankaran, Dr. Monica Jacob, Dr. Dr. Siddharth Warrier and Dr. Anuradha HS; parenting creator Timsy Jain; home chef Ganesh Shedge; and more than 20 mom creators who bring the message to families across India.

Full plates, empty nutrients

India’s child nutrition challenge is often hidden in plain sight. According to the National Family Health Survey (NFHS-5), two in three Indian children aged six months to five years are anemic, and the Comprehensive National Nutrition Survey found that nearly one in three adolescents is zinc deficient. Iron and zinc drive growth, brain development and immunity, and the gaps appear even in children who eat three meals a day.

Nutrition, grown into the grain

Better Nutrition’s answer is biofortification. Using conventional plant breeding, not genetic modification, scientists develop crop varieties that naturally carry more iron and zinc. Because atta and rice are eaten at almost every meal, the extra nutrition adds up to a meaningful difference in daily intake, without changing what children eat or how families cook.

In their words

Varun Dhawan said, “Kids ask the best questions, and they had plenty for me. As parents, we spend so much time worrying about whether our children have eaten enough, but not always about what’s actually in their food. If the roti and rice they eat every day can carry more iron and zinc, that’s such a simple way to give them a better start. Let’s feed our kids better.”

Soha Ali Khan said, "Farming has always been part of life at Pataudi, and bringing biofortified wheat to our family farms felt like a natural next step. As a mother, I love that the nutrition is grown into the grain, not added later. It's the kind of change that starts in the soil and ends on every child's plate"

P.V. Sindhu said, "I've had my iron levels checked more times than I can count, because as an athlete you can't afford to be low. Most kids never get that check. Talking to them about it was fun, they were so curious. If their everyday food can take care of some of it, that's a big win."

Prateek Rastogi, Founder and CEO, Better Nutrition, said, "When we started, people asked why anyone would care about the iron in their atta. Today an Olympian, actors, a chef and doctors are all talking about it on the same day. Hidden hunger affects even well-fed children, and we believe the fix should be food, not medicine."

From 24,000 farms to every plate

Better Nutrition is the consumer brand of Lucknow-based Greenday Farmer Solutions. Greenday supplies biofortified seeds to farmers, and Better Nutrition buys back their harvests and brings them to families as atta, rice, dals and millets. The network now spans more than 24,000 farmers, who earn better prices for their nutrient-rich crops, and every batch is tested for iron and zinc before it reaches the shelf.

Better Nutrition’s biofortified staples are available on Blinkit, Zepto, Swiggy Instamart, Amazon and betternutrition.in.

About Better Nutrition

Better Nutrition is a biofortified food brand built by Lucknow-based Greenday Farmer Solutions, founded in 2017. It grows iron- and zinc-rich staples from biofortified seeds through a network of more than 24,000 farmers. The brand, featured on Shark Tank India, is championed by P.V. Sindhu, Varun Dhawan and Soha Ali Khan, with MasterChef Pankaj Bhadouria as its culinary advisor.