Marks & Spencer seeks innovative proposals for creative collaboration pitch
Marks & Spencer India launches creative pitch, multiple sources confirm. Various agencies participate. Previously partnered with Grey Group for global 'Re-Think' campaign, signaling a shift in creative strategy.
Sumit Rawat
Marks & Spencer India has initiated a creative pitch, as reported by multiple sources to e4m. Numerous agencies are said to have participated in the pitch. The brand previously collaborated with Grey Group for a globally aligned 'Re-Think' campaign. In 2018, Dentsu Isobar, now known as Dentsu Creative India, secured the digital mandate for the company and was responsible for the 2021 'StrapsThatRemind' campaign. Despite reaching out for comments, the brand has not responded. The creative pitch indicates the brand's focus on innovative marketing strategies, building on past successful collaborations and digital initiatives. As the competition in the clothing industry intensifies, Marks & Spencer India seeks fresh creative input to maintain its market presence and engage consumers effectively.
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