Tag: OTT sports viewership

Case Study

Connected TV Is Redrawing India’s Sports Advertising Playbook

SociapaHQ Feb 23, 2026 0 4783

Connected TV is reshaping sports advertising in India as brands shift budgets from...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

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What makes you hit ‘skip’ on an ad?

Total Vote: 9

Too long

44.4 %

Uninteresting content

33.3 %

Annoying voiceovers

22.2 %

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What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

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You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 9

Emotional storytelling

11.1 %

Bold humor

77.8 %

Visual creativity

0 %

Viral potential

11.1 %

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Tag: OTT sports viewership

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