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Blue Star cools IPL plans with digital first ad strategy

Anupriya Apr 10, 2026 0 364

Blue Star skips IPL advertising this season, shifting 75 percent of its budget to...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

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What makes you hit ‘skip’ on an ad?

Total Vote: 9

Too long

44.4 %

Uninteresting content

33.3 %

Annoying voiceovers

22.2 %

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What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

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Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 9

Emotional storytelling

11.1 %

Bold humor

77.8 %

Visual creativity

0 %

Viral potential

11.1 %

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What makes you hit ‘skip’ on an ad?

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What do you think defines a great ad today?

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