Skechers India Appoints Brandman Retail as Marketplace Management Partner
Brandman Retail has partnered with Skechers India to manage select marketplace businesses across major e-commerce platforms.
SociapaHQ
Brandman Retail has entered into a strategic partnership with Skechers in India, further consolidating its footprint in the country’s burgeoning sports and lifestyle retail space.
As per the agreement, Skechers India has appointed Brandman Retail as an authorised re-seller to handle select marketplace businesses. As an authorised online distribution and management partner, the company will manage product availability, pricing consistency and compliance with Skechers’ global brand guidelines across digital channels.
This partnership will include major e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio, Tata CLiQ and Nykaa Fashion along with a number of emerging quick-commerce channels.
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Digital Expansion:
The companies say the collaboration aims to ensure authentic product availability while improving brand visibility, merchandising and discoverability across online marketplaces.
Brandman Retail will also deliver a consistent brand experience for consumers shopping across multiple digital platforms that is consistent with Skechers’ global brand standards.
Commenting on the partnership, Arun Malhotra, Director, Brandman Retail said “e-commerce continues to play a central role in India’s retail growth story.
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“E-commerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms,” Malhotra said.
The partnership format has been designed to support future growth while remaining aligned to Skechers’ global brand standards.
