Shilpa Shetty onboard as the brand ambassador for tech-enabled constructions company IVAS

IVAS, a tech-enabled building solutions firm, has named Shilpa Shetty as its brand ambassador. IVAS is a private-label brand that specializes in home renovation products such as Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.

"IVAS is driving growth and leading the edge by providing an extensive range of innovative products for home solutions," said Aaditya Sharda, Co-Founder of Infra. Market. We are delighted to welcome Shilpa Shetty Kundra, whose distinctive flair and grace are visible in all of her endeavours. Her remarkable results have gained her trust and loyalty, which reflect the principles that IVAS strives to promote."

"A complete range of home solutions from one brand," Aaditya Sharda continued, "IVAS empowers customers by fostering informed choices and cultivating lasting connections."

Her presence enriches the brand identity, exemplifying our unwavering commitment to providing excellence and grandeur while staying faithful to consumer ambitions. Shilpa Shetty said of the collaboration, "I am delighted to partner with a progressive brand, IVAS, that is striving to inspire and redefine the home interior landscape." I appreciate how they combine science and lifestyle to create customized environments that elevate design schemes. It's exciting to be a part of a company that encourages not only dreams but also creativity. "I am very excited to begin this journey with a leading startup, Infra. Market, and to represent IVAS."

The alliance is stated to stretch across broadcast, print media, digital platforms, out-of-home displays, and in-store experiences, demonstrating their elegance and credibility. This actress-turned-entrepreneur has a busy year ahead of her. She will be seen in three projects, Sukhee, Indian Police Force, and KD, each with a different storyline and genre, and she is now judging India's Got Talent on television.