Safari and boAt Launch Smart Luggage with Real-Time Tracking
Safari and boAt unveil Bluetooth-enabled smart luggage with live tracking, launching on Amazon Prime Day.
Anureet Kaur
Travel just got a high-tech upgrade as Safari Industries and boAt—two of India’s most trusted brands—have teamed up to launch a new range of Bluetooth-enabled smart luggage. This innovative collection, called Safari Trackr, is set to debut on Amazon during Prime Day from July 12 to 14, 2025, promising to ease the anxiety of misplaced or lost baggage for travelers everywhere.
Smart Luggage for Smart Travelers
The highlight of the Safari Trackr range is its seamless integration of boAt Tag technology—a Bluetooth Low Energy (BLE) device that allows users to monitor their luggage’s location in real time. Compatible with both Android and iOS, the boAt Tag ensures that whether you’re at the airport, hotel, or in transit, you can always track your bags using your smartphone.
This smart luggage solution directly addresses a common travel headache: the fear of losing your belongings. As Sudhir Jatia, MD of Safari Industries, puts it,
“People don’t just carry luggage, they carry their life while travelling. We wanted to solve the constant anxiety of misplacing your bags. For Safari, there is no better partner than boAt to build a tech-enabled solution that fits naturally into how people travel today. Safari Trackr is smart, stylish, and truly stress-free.”
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Features and Design
- Real-Time Tracking: The boAt Tag lets users check their luggage’s location at any moment, helping prevent loss or theft.
- Easy Compatibility: Works with both Android and iOS devices, and may support Google’s Find My Device network for even wider compatibility.
- Durable Build: Made from 100% polycarbonate, the luggage is designed to withstand the rigors of travel while looking sleek and modern.
- Multiple Options: Available in three sizes—cabin, medium, and large—and three colors: Signature Black, Blue, and Green.
- Affordable Pricing: The collection starts at ₹4,499, making smart travel accessible to a wide range of consumers.
Launch Campaign: “Your Safari Got Safer”
To showcase the real-world benefits of this tech-forward luggage, Safari and boAt are rolling out a digital campaign titled “Your Safari Got Safer.” The campaign includes two digital films—one highlighting everyday travel mishaps and another following a traveler using the luggage across various destinations, all made easier thanks to the tracking feature.
CEO of boAt, shared his excitement:
“This partnership helps us bring our boAt Tag technology to solve a real problem at large—giving travellers the power to track what matters most, anytime, anywhere.”
A New Era for Indian Travelers
This collaboration reflects a growing trend in the luggage industry, where technology is being used to enhance convenience and security. While global brands like Samsonite and Samsung are also exploring smart luggage with GPS and autonomous features, Safari and boAt’s offering is among the first in India to combine durable design with affordable, app-enabled tracking.
Director at Amazon Fashion and Beauty, commented:
“It’s a unique collaboration that combines Safari’s durable design with boAt’s cutting-edge tracking technology, offering customers a first-of-its-kind, tech-enabled travel companion. This launch reflects our commitment to bringing innovative and differentiated products to our customers through trending styles and distinctive finds.”
