RedTaxi Unifies Cab, Auto and Bike Services in New Campaign
RedTaxi has launched a new campaign by STOM Productions, bringing its cab, auto and bike services under one unified brand message.
SociapaHQ
STOM Productions has created a new integrated campaign for RedTaxi bringing together the cab, auto and bike services of the brand under a single creative platform to fortify the ever-expanding mobility ecosystem.
The campaign is built around the Tamil phrase "Cab. Auto. Bike-na… RedTaxi dhan" and is positioning RedTaxi as a one-stop mobility solution, instead of advertising each service individually. Humour, workplace interactions and music are used to communicate the message in a simple and memorable way in the television commercial.
Set in an IT office, the film captures the daily conversations between colleagues and shows how RedTaxi can serve different commuting needs under one brand through relatable situations.
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Check out the campaign here:
Unified Mobility:
This campaign is now on air on TV all over Tamil Nadu and is another collaboration between RedTaxi and STOM Productions after their earlier campaign together.
Commenting on the launch, Keerthivas K, Manager – Branding & Offline Marketing, RedTaxi said, “The objective of the launch is to bring all of the company’s mobility offerings under one clear brand message.
“This campaign was very important to us because it brought together our entire mobility ecosystem under a single clear and memorable brand message. Following the success of our last campaign, collaborating once again with STOM Productions was an easy decision. “They get our brand, they get our audience and they get the way we communicate,” he said.
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Keerthivas added that the campaign has resonated with the audience because of the creative direction led by Sarah Thomas and the execution by the production team.
Creative Producer and Writer from STOM Productions, Mahesh Karunakara explained the creative approach, “The challenge was to simplify multiple services into one memorable communication.
The brief wasn’t just to promote three different services, but to create one strong brand thought that people could instantly associate with everyday mobility. "All the creative decisions from the screenplay to the music to the performances were all meant to make RedTaxi feel like the obvious choice when people think of getting around," he said.
