Puresta Launches EVERQ To Change How India Approaches Skincare - Diagnose First, Then Treat

New Delhi, 17 September 2026: Puresta Lifestyle Private Limited today announced the launch of EVERQ, an AI-powered skin-health platform designed to bring skin assessment, dermatologist consultations, personalised treatment and ongoing skincare together in one connected journey.

For millions of Indian consumers, skincare still begins with a product, a Google search, an influencer recommendation or trial and error. EVERQ takes a different approach, starting with understanding the consumer’s skin before recommending what comes next. Built around the philosophy “Diagnose First. Then Treat.”, the platform connects AI-led skin assessment with dermatologist-led care and ongoing skincare, creating a continuous path from diagnosis to treatment and maintenance.

Hitaysh Dhingraa, Co-Founder & CEO, Puresta, said:“India doesn’t have a skincare discovery problem. It has a diagnosis problem. Consumers have thousands of products and millions of recommendations, but very little clarity on what their skin actually needs. We built EVERQ around a simple philosophy — Diagnose First. Then Treat. AI helps us understand consumers and their skin at scale, dermatologists bring clinical judgement, and our ecosystem helps take that care from assessment through treatment and ongoing skincare. We don’t want to sell consumers more skincare. We want to help them use the right skincare.”

From skin assessment to dermatologist-led care

Consumers can begin their EVERQ experience with an AI-led skin assessment designed to identify visible skin concerns and create an initial skin profile. Where required, they can then consult a dermatologist who evaluates their concerns and recommends a personalised course of treatment. The process can continue through treatment, product delivery, follow-ups and maintenance skincare, allowing consumers to access different stages of care without having to start over each time.

At the centre of the experience is AI Care Expert, a persistent digital care companion designed to support consumers throughout their skincare journey rather than function as a conventional chatbot. It helps consumers understand and follow their regimen, stay on track, monitor progress and maintain continuity across interactions.

One ecosystem for diagnosis, treatment and ongoing skincare

EVERQ is part of Puresta’s integrated skin-health ecosystem, which also includes SKINQ Rx and SKINQ.

EVERQ serves as the consumer-facing platform connecting AI-led skin assessment with dermatologist-led care.

SKINQ Rx provides targeted, dermatologist-led treatment solutions based on the consultation, while SKINQ extends the experience into clinically validated everyday and maintenance skincare.

Together, the ecosystem connects three stages of skin health: understand the concern, treat it and maintain the outcome.

The platform is being developed with a focus on Indian and melanin-rich skin, recognising that concerns such as pigmentation, acne, sensitivity and post-inflammatory marks can present differently across skin types. Puresta combines technology, dermatological expertise and data-led formulation as part of its approach to personalised skin health, with a focus on moving consumers away from generic product recommendations and towards solutions based on their individual skin needs.

Moving from product-led skincare to outcome-led care

With EVERQ, Puresta aims to move skincare from a primarily product-led experience towards a more personalised and outcome-led model.

Rather than treating a consultation, prescription and skincare purchase as separate transactions, the platform is designed to retain context across the consumer’s care journey. As a consumer’s skin changes, the care journey can evolve with it.

The digital-first model also aims to make dermatologist-led skincare more accessible beyond India’s largest cities, reducing geography as a barrier to professional skin care.

About Puresta

Puresta is a full-stack beauty and health company operating at the intersection of dermatology, healthcare and AI. The company has acquired HealthQ Life Science Pvt. Ltd., an integrated dermatology platform combining AI-driven skin analysis, dermatologist consultations and clinically proven products. Its ecosystem includes EVERQ, along with dermatologist-formulated skincare brands SKINQ and SKINQ Rx.

Founded by Hitaysh Dhingraa, Bhisham Bhateja, Ashish Mishra and Dr Chytra V. Anand, Puresta aims to build an integrated beauty and health ecosystem that brings together technology, clinical expertise and skincare.