Tag: Prayag

Industry

Prayag Appoints Malaika Arora as New Brand Ambassador for...

Deepanjali Dec 5, 2024 0 70

Prayag partners with Malaika Arora to promote its stylish and high-quality bath...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 147

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare Campaign

Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare...

Prakhar Apr 28, 2025 0 20

Neutrogena launches “Glow Up, Game On” campaign starring Shraddha Kapoor—mixing...

Business Spotlight

Bisleri Signs On as Official Hydration Partner for Five IPL Franchises

Bisleri Signs On as Official Hydration Partner for Five...

Prakhar Apr 28, 2025 0 17

Bisleri inks deals with five IPL teams DC, GT, MI, RR, RCB to deliver branded bottles,...

Business Spotlight

AbhiBus Drives CSK Fans in Style as Official Travel Partner

AbhiBus Drives CSK Fans in Style as Official Travel Partner

Prakhar Apr 26, 2025 0 38

AbhiBus becomes Chennai Super Kings’ Official Bus Travel Partner, rolling out CSK-themed...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 85

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 147

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare Campaign

Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare...

Prakhar Apr 28, 2025 0 20

Neutrogena launches “Glow Up, Game On” campaign starring Shraddha Kapoor—mixing...

Business Spotlight

Bisleri Signs On as Official Hydration Partner for Five IPL Franchises

Bisleri Signs On as Official Hydration Partner for Five...

Prakhar Apr 28, 2025 0 17

Bisleri inks deals with five IPL teams DC, GT, MI, RR, RCB to deliver branded bottles,...

Business Spotlight

AbhiBus Drives CSK Fans in Style as Official Travel Partner

AbhiBus Drives CSK Fans in Style as Official Travel Partner

Prakhar Apr 26, 2025 0 38

AbhiBus becomes Chennai Super Kings’ Official Bus Travel Partner, rolling out CSK-themed...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 85

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 147

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...