Prajakta Koli Brings Monsoon Magic to Bata Floatz
Prajakta Koli stars as quirky reporter in Bata Floatz campaign, highlighting comfort and style for every season.
Anureet Kaur
Bata India’s fastest-growing casual footwear brand, Floatz, has launched a vibrant new campaign with digital sensation and actor Prajakta Koli, who steps into the playful role of a quirky news reporter. The campaign’s central message? “Floatz is your go-to, come rain or shine!”—a fitting promise for a collection designed to keep pace with the unpredictable Indian monsoon and the busy lives of today’s youth.
A Quirky Take on Everyday Footwear
The campaign video, which has quickly gained attention across social media, features Prajakta Koli delivering a stylish public service announcement. As a news reporter, she highlights how Floatz Clogs are perfect for everything from impromptu errands to last-minute airport check-ins, making them the ultimate all-weather companion for urban Indians.
Koli’s authentic and relatable personality shines through, making her the ideal face for a brand that wants to connect with young, active consumers. “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart—from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of the launch campaign for Floatz, from the house of Bata—a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!” Koli shared.
Designed for Comfort, Built for Style
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Floatz Clogs are engineered with advanced features to ensure comfort, safety, and style, especially during the rainy season:
- FloFoam Cushioning: Offers a plush, lightweight feel for all-day wear.
- Dual Density Soles: Provide extra grip and durability, making the clogs anti-skid and perfect for wet conditions.
- Superior Arch Support: Ensures every step is comfortable, whether you’re navigating a busy workday or a casual outing.
- Waterproof and Lightweight: Built to handle puddles and sudden downpours without compromising on style.
- Pastel Color Palette: Available in soothing shades to match every mood and outfit.
With prices starting at just ₹1,199, Floatz offers accessible style and comfort for everyone. The collection is now available at over 1,900 Bata stores nationwide and online at bata.com.
Marketing That Resonates
Head of Marketing at Bata India, emphasized the synergy between Koli’s persona and the Floatz brand:
“Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Connecting With Today’s Youth
The campaign’s success lies in its slice-of-life storytelling and relatable humor. By casting Prajakta Koli—a content creator known for her genuine, down-to-earth style—Bata Floatz connects directly with young Indians who want footwear that’s as versatile as their lifestyles. The campaign’s quirky “news report” format makes the message memorable and shareable, encouraging viewers to see Floatz as the footwear solution for every season and situation.
With the monsoon in full swing, Bata’s Floatz campaign starring Prajakta Koli arrives at just the right time. Combining comfort, style, and a dash of humor, Floatz Clogs are poised to become the go-to choice for anyone looking to step out with confidence—rain or shine.
