Nexus Select Malls Partners With District by Zomato for Purple Day Weekend Sale
Nexus Select Malls has partnered with District by Zomato to offer app-based rewards during its Purple Day Weekend Sale across malls in six Indian cities.
SociapaHQ
Nexus Select Malls and District by Zomato have announced a collaboration for app-based rewards during the Purple Day Weekend Sale, bringing digital shopping benefits to the End of Sadness Sale campaign.
As part of the tie-up, District users enjoy Rs 1,500 off on purchase of Rs 10,000 and above at participating brands across Nexus Select Malls. The offer is valid from July 10 to July 12 across the mall operator’s properties in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Ahmedabad.
Shoppers can view eligible offers via the District app, shop at participating stores and unlock rewards by completing their payments through the platform.
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Digital Rewards:
The partnership brings together Nexus Select Malls’ physical retail network and District’s digital ecosystem as retailers increasingly look to integrate online discovery with offline shopping through app-based rewards and loyalty programmes.
Speaking on the collaboration, Nishank Joshi, Chief Marketing Officer, Nexus Select Malls said, “The initiative stems from the thought behind the company’s End of Sadness Sale campaign. When we launched the End of Sadness Sale, the thought was simple – shopping should leave people happier than when they walked in. “This collaboration with District takes that philosophy a step further,” he said.
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“Today’s consumers demand more from every shopping trip than just discounts,” he added. “Shopping experiences are increasingly expected to go beyond discounts. They want convenience, rewards, and experiences that add value to the journey. By marrying the scale of Nexus Select Malls with the digital ecosystem of District, we are creating a shopping experience where every purchase is more rewarding, making every visit that much more meaningful," said Joshi.
As part of the wider End of Sadness Sale campaign, this partnership seeks to improve the in-store shopping experience with digital rewards over Purple Day Weekend.
