Netflix's "Tudum" Haunts the Silver Screen in "Bhool Bhulaiyaa 3"

In a surprising twist, Netflix’s iconic "Tudum" sound has made a ghostly appearance in the recent Bollywood blockbuster, "Bhool Bhulaiyaa 3." This unexpected cameo adds a touch of digital magic to the horror-comedy, leaving audiences intrigued and amused.

The film, directed by Anees Bazmee and starring Kartik Aaryan and Triptii Dimri, has been a massive hit, grossing over Rs 300 crore worldwide. Set in a haunted bungalow, the movie is filled with supernatural elements and comedic twists. However, amidst all the ghostly gags, the Netflix "Tudum" sound emerges as a surprising and humorous detail.

In one scene, a group of characters, including Rajpal Yadav, Sanjay Mishra, and Ashwini Kalsekar, are running from a vengeful spirit. As they collide with an invisible barrier, the familiar "Tudum" sound plays, accompanied by a red glow that spreads across the screen. This clever reference to Netflix not only adds a layer of meta-humor but also showcases the platform's growing influence in the entertainment industry.

The connection between "Bhool Bhulaiyaa 3" and Netflix extends beyond this subtle cameo. The main cast appeared on "The Great Indian Kapil Show," which streams exclusively on Netflix. The show frequently references Netflix's global reach and its iconic "Tudum" sound.

In addition to the Netflix connection, the film's promotions have been extensive and creative. The cast has engaged with fans through various platforms, including Spotify, "Kaun Banega Crorepati," and even a live performance with DJ Alan Walker.

This strategic marketing approach has contributed to the film's success, making it a memorable cinematic experience for audiences.