LX Max Pen: The All-Rounder for Every Student

Born Hi and Luxor Schneider Join Forces to Celebrate the ‘All-Rounder in You’ Spirit in Their New Campaign

The campaign DVC has garnered over 1.3M+ views across YouTube and Instagram, along with 77,680 likes on Instagram

Mumbai, 30th June 2025:  Luxor Schneider, a leading name in writing instruments, has partnered with Born Hi to launch its latest brand campaign titled “For The All-Rounder In You,” spotlighting the LX Max Pen as the perfect writing companion for today's dynamic students. The campaign’s Digital Video Commercial (DVC), conceptualized and executed by Born Hi, is live on YouTube and Instagram, where it has already garnered over 1.3M+ views, with an extended rollout planned across major OTT platforms.

The campaign recognizes that a single pursuit does not define modern students. The campaign celebrates this versatility and positions the LX Max as more than just a writing instrument – it's a tool that empowers students to excel in every dimension of their academic and creative journey. The video narrative follows a single student rushing through his day, constantly writing and taking notes wherever he goes. The LX Max Pen emerges as his constant companion, delivering reliable performance no matter where his busy schedule takes him.

Sandeep Sreekumar, Co-Founder, Born Hi, said, "The beauty of this campaign lies in its authentic portrayal of modern student life. We've all been that student rushing to complete work, finding ourselves writing in the most unexpected places. The DVC captures this universal experience while positioning the LX Max as the dependable tool that never lets you down, no matter where life takes you."

"LX Max is more than just a writing tool, it's a partner in every student's journey to success," said spokesperson, at Luxor Schneider. "Whether in the classroom or on the move, LX Max ensures they’re ready to capture ideas whenever inspiration strikes. This campaign celebrates the dynamic, unstoppable life of today’s students."

With this campaign, Born Hi reinforces its commitment to crafting culturally relevant and insight-driven narratives that connect with today’s generation, while delivering creative excellence and measurable impact for brands. At the same time, with a focus on innovation, reliability, and user experience, Luxor Schneider continues to be a trusted choice for writing solutions across India.

About Born Hi:
Born Hi is a creative-first, data-driven full service agency founded in 2011 by Poonam Prahlad and Sandeep Sreekumar. Headquartered in Bengaluru with offices in Gurgaon and Mumbai, the agency blends the art of advertising with performance marketing science. With expertise in social media marketing, creative storytelling, influencer engagement, and AI-driven performance campaigns, Born Hi has partnered with over 250 brands across sectors like BFSI, FMCG, Fashion, Lifestyle, and Consumer Technology. Known for its strong creative work, the agency draws inspiration from the Spanish word Duende - a term that speaks to awe, inspiration, and emotional elevation. With over 50 industry awards, including ‘Full Service Agency of the Year’ and ‘Digital Agency of the Year’ , Born Hi is now expanding its footprint and capabilities, continuing to craft impactful digital narratives that drive results.