Lotte India Launches Rural Van Campaign Across Four States

Lotte India Rolls Out Rural Van Campaign to Penetrate Key Markets

Lotte India, a leading confectionery brand, has launched its Rural Van Campaign, targeting key markets across Bihar, Odisha, Uttar Pradesh, and Madhya Pradesh. This initiative aims to bolster the brand's leadership by penetrating tier 3 and tier 4 markets, recognizing their vast potential.

Over the next three months, Lotte Choco Pie's vibrant red vans will travel through districts, towns, and villages in these four states. The campaign aims to broaden the audience and connect with more families and children, spreading awareness of Lotte Choco Pie. The vans will make stops at schools and popular crowded spots, engaging consumers with fun activities like dances, games, and quizzes. Adding to the excitement, a charming Choco Pie-shaped mascot will join the festivities, capturing the hearts of both children and adults, reinforcing themes of celebration and gratitude.

Milan Wahi, Managing Director of Lotte India, stated, "We are excited to launch our van campaign in the rural regions of four key states, where we have recognized a growing demand for quality products. This campaign allows us to connect more deeply with consumers. Our leadership in the category is a testament to our understanding of consumer preferences and our ability to adapt to their evolving needs. Lotte Choco Pie is cherished by all, irrespective of their age. As these markets have shown remarkable potential, we are committed to continuing our significant investments here. Our aim is not only to boost Lotte Choco Pie’s market share but also to build lasting awareness and loyalty among our consumers. This campaign helps in strengthening our commitment to spreading joy and celebration, cementing our leadership in the Indian confectionery market.”

In October 2023, Lotte launched the national Love & Lotte campaign to strengthen its connection with consumers. This campaign celebrates everyday moments with Lotte’s Choco Pie through modern lingos and emotions, beginning with four TVCs.

The second phase of this campaign focuses on rural regions, aiming to make Lotte Choco Pie a popular snack choice among rural consumers. This extensive campaign promises to elevate brand awareness and loyalty, spreading joy and celebration throughout rural India.