Kotak Mahindra Bank Elevates Celia D’Souza As Vice President- Marketing
Kotak Mahindra Bank has promoted Celia D’Souza to Vice President- Marketing after nearly a decade with the organisation.
SociapaHQ
Kotak Mahindra Bank has promoted Celia D’Souza to the position of Vice President- Marketing.
D’Souza announced the news in a LinkedIn post, saying she took on the new role earlier this month. She was Deputy Vice President- Marketing at the bank before her elevation.
D’Souza has been with Kotak Mahindra Bank since 2015 and has worked across integrated marketing, brand activation and campaign planning functions during her tenure.
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Integrated Marketing Leadership:
She has held other positions over the years such as Chief Manager- Marketing and Senior Manager Marketing in areas like marketing communication, integrated marketing communications planning, experiential marketing and brand activation.
D’Souza was with Candid Marketing in client servicing and account management roles including Account Director and Senior Account Manager positions before joining Kotak Mahindra Bank.
She has worked as Marketing Support Executive Trainee with CNBC-TV18, where she contributed to award initiatives and event co-ordination.
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She has also worked in customer service and support roles with Jet Airways, Jet Privilege and Air India.
The appointment is a reflection of the increasing importance placed on integrated marketing leadership in financial services firms as banks continue to invest in brand visibility, customer engagement and multi-platform communication strategies.
