Industry

MIB Eases SDC Stance, Embraces Advertisers' Feedback

MIB Eases SDC Stance, Embraces Advertisers' Feedback

Ministry to Form Core Committee for Finalizing Supreme Court Submission, Incorporating...

Navigating Food Safety Challenges: Restoring Brand Trust Amid Recent Incidents

Navigating Food Safety Challenges: Restoring Brand Trust...

Experts Share Strategies for Brands to Rebuild Consumer Confidence Amid Ongoing...

CMOs must integrate AI to future-proof marketing strategies

CMOs must integrate AI to future-proof marketing strategies

Forrester Research advises CMOs to invest time in learning AI, with many using AI...

NCLT approves Raymond's lifestyle demerger and consumer trading amalgamation

NCLT approves Raymond's lifestyle demerger and consumer...

It creates a streamlined structure by separating Raymond and Raymond Lifestyle,...

Dentsu Creative Webchutney Secures Digital Mandate for Godrej Professional

Dentsu Creative Webchutney Secures Digital Mandate for...

The account, awarded after a competitive pitch, will be managed from the agency's...

Digidarts wins digital marketing for Perona clothing brand

Digidarts wins digital marketing for Perona clothing brand

Digidarts will expand Perona's global presence using advanced marketing tools, including...

Marico expands breakfast range with new Saffola Muesli addition

Marico expands breakfast range with new Saffola Muesli...

The new crunchy muesli comes in three delicious flavors: Kesar Crunch, Berry Crunch,...

Kinder Joy launches limited edition Hot Wheels and Barbie toys

Kinder Joy launches limited edition Hot Wheels and Barbie...

For the first time, the brand has introduced larger-sized toys, aiming to offer...

Ayushmann Khurrana rejoins as Nexus Select Malls' brand ambassador

Ayushmann Khurrana rejoins as Nexus Select Malls' brand...

Khurrana will lead exclusive brand launches and interactive fan engagements, becoming...

Liberty Shoes launches #ForeverSneakers to captivate Gen Z and Millennials

Liberty Shoes launches #ForeverSneakers to captivate Gen...

The #ForeverSneakers collection is Liberty's response to the evolving tastes of...

FSSAI halts spice brands' sales due to unsafe samples found

FSSAI halts spice brands' sales due to unsafe samples found

Affected brands are resolving regulatory issues to comply and regain consumer trust...

Etude appoints Palak Tiwari as first Indian brand ambassador.

Etude appoints Palak Tiwari as first Indian brand ambassador.

The brand encourages consumers to express their individuality and creativity through...

Bobby Deol turns 'Baby' Deol in new Prime Video promo for The Boys

Bobby Deol turns 'Baby' Deol in new Prime Video promo for...

The ad teases the highly anticipated return of the superhero series, The Boys, for...

Mondelēz and Lotus Bakeries collaborate to expand Biscoff in India

Mondelēz and Lotus Bakeries collaborate to expand Biscoff...

The partnership aims to create co-branded chocolate innovations, targeting key markets...

Are advertisers warming to ICC Men’s T20 World Cup 2024?

Are advertisers warming to ICC Men’s T20 World Cup 2024?

Disney Star began the tournament with 19 sponsors and has now added brands like...

Mirzapur Season 3 premieres  on July 5, watch the Teaser Now

Mirzapur Season 3 premieres on July 5, watch the Teaser...

Save the date! Prime Video unveils Mirzapur Season 3 release date with a thrilling...