Colgate-Palmolive Appoints Company Veteran Ram Raghavan As Global CMO
Colgate-Palmolive has promoted Ram Raghavan to Chief Marketing Officer, elevating a nearly three-decade company veteran to lead global brand strategy.
SociapaHQ
Colgate-Palmolive has promoted veteran executive Ram Raghavan to the position of chief marketing officer, giving one of its most experienced global leaders responsibility for the company’s brand and marketing strategy.
Raghavan, who has spent nearly three decades with the consumer goods giant, announced the appointment, saying he was “deeply honoured and thrilled” to take on the new role.
This promotion follows his most recent role as President of the Colgate-Palmolive Enterprise Oral Care division where he was responsible for the company’s global oral care portfolio and long-term growth strategy, Story Board 18 reported.
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Check out his post here:
Global Leadership Journey
The appointment comes at a time when multinational consumer goods companies are turning increasingly to executives with deep international experience to help navigate evolving consumer behaviour, increasing competition from challenger brands and the growing influence of digital platforms and artificial intelligence on marketing.
Marketing continues to be an important growth engine for Colgate-Palmolive across a portfolio of oral care, personal care, home care and pet nutrition products.
Among the company’s brands are Colgate, Palmolive, Hill’s Pet Nutrition, elmex, Fabuloso, Suavitel and EltaMD.
The company’s portfolio is a “enviable collection of brands” that shape consumers and their pets in global markets, Raghavan said.
He started his career with the company in 1997 when he joined Colgate-Palmolive India as a management trainee.
He has held leadership positions in customer development, marketing and general management in India, China, Canada and Latin America over the years.
Ram Raghavan then served as Vice President - Marketing for Colgate-Palmolive in the Asia-Pacific region before returning to India as Managing Director and Chief Executive Officer of Colgate-Palmolive India.
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In 2022, Raghavan was promoted to President, Enterprise Oral Care and moved to corporate headquarters in New York.
His appointment as Chief Marketing Officer is another step in a career that has spanned almost 30 years with the company and reinforces Colgate-Palmolive’s commitment to global leadership experience in its future brand strategy.
