A. O. Smith Completes Acquisition of Pureit from HUL

A. O. Smith Corporation, a global leader in water technology, has officially announced the successful acquisition of Pureit, the renowned water purification brand from Hindustan Unilever Limited (HUL). This strategic acquisition marks a significant milestone, positioning A. O. Smith to further enhance its premium water treatment offerings and strengthen its market presence, particularly in South Asia.

Pureit, which was established in 2004 in Chennai, India, has a strong track record of providing safe drinking water solutions. Over the years, the brand has expanded its footprint to key regions, including India, Bangladesh, Sri Lanka, Vietnam, and Mexico. Its diverse product lineup features water purifiers, filters, and spare parts, making it a crucial player in residential water purification.

Kevin J. Wheeler, A. O. Smith’s chairman and CEO, expressed his enthusiasm about the acquisition. “Pureit complements our premium brands in the market, and their strength in e-commerce will allow us to expand our presence in that channel,” Wheeler stated. He emphasized that the acquisition perfectly aligns with A. O. Smith’s strategy to increase scale and broaden its distribution footprint.

The integration of Pureit’s offerings into A. O. Smith’s portfolio promises to boost the company’s capabilities in the water purification sector. Parag Kulkarni, president of A. O. Smith Indian Water Products, welcomed the move, stating, “We are thrilled to bring Pureit into the A. O. Smith family. Pureit’s reputation for effective water purification and their commitment to innovation and customer service aligns seamlessly with our own values.” He added that the partnership would help both brands “elevate our reach and impact across South Asia.”

Since its inception, Pureit has earned a reputation as a leader in water purification. Its collaboration with A. O. Smith is expected to set new industry benchmarks and meet the evolving needs of consumers. Sreenivas Narayanan, general manager of Pureit, highlighted the advantages of this partnership, saying, “Aligning with A. O. Smith is a significant step forward for Pureit. This collaboration empowers us to offer more advanced, reliable, and accessible solutions.” Narayanan emphasized the shared commitment to quality and customer trust, expressing confidence that the combined expertise of both companies would lead to unparalleled advancements in water purification.

The move also reflects a broader strategic focus for A. O. Smith, which is dedicated to expanding its influence in emerging markets and leveraging Pureit’s strong e-commerce capabilities. This acquisition enhances A. O. Smith’s competitive edge by complementing its existing product range with Pureit’s proven technology and robust market presence.

Pureit’s success story began in Chennai but soon crossed borders to become a household name in several countries, especially across South Asia. The brand’s commitment to ensuring access to safe drinking water has made it a trusted name among millions of consumers. Now, as part of the A. O. Smith family, Pureit aims to accelerate its growth trajectory and innovate even further.

This acquisition is poised to transform the landscape of water purification in the region, as A. O. Smith and Pureit join forces to drive innovation and deliver high-quality water treatment solutions. The partnership underscores a shared vision of making clean, safe water accessible to all.