Titan Company Limited Puts Karigars at the Heart of Diwali

Bengaluru, 11 November, 2026: Every piece of jewellery holds a story. Behind each of these stories is a karigar whose skill, imagination and personal touch bring the piece to life. This Diwali, Titan Company Limited celebrates these makers through ‘Sukriya, Karigar’, a film that honours the people and craftsmanship behind its jewellery. Told from the artisans’ perspective, the film explores how they envision the people and occasions behind each creation. A karigar may have crafted hundreds of pieces, but each one can mark a first or a cherished milestone for the person wearing it.

Film Link:

Conceptualised in collaboration with Ogilvy, the film follows four karigars as they create a child’s first pair of earrings, a necklace for a bride’s mother, a ring to express love and a kada to celebrate a new beginning. Their reflections reveal the personal connection they bring to their work, imagining the joy, affection and aspirations each piece will hold.

The narrative then follows the finished pieces as they meet their wearers, connecting each karigar’s work with the occasion it helps mark. The film closes with recognising the people whose everyday work becomes part of life’s extraordinary moments.

Sharad, Chief Manufacturing Officer, Jewellery, Titan Company Limited, said: “Our karigars bring years of experience, knowledge and extraordinary attention to detail to their work. Supporting them means creating conditions in which their craft and livelihoods can thrive. Our efforts focus on better workspaces, skill development, wellbeing and opportunities for karigars to work closer to their families. This film celebrates the pride they take in their craft and the contribution they make to the jewellery we create.”

Recognising the people behind its jewellery has been central to Titan's approach for over a decade. Through a structured process spanning its manufacturing units and vendor partner ecosystem, Titan works to raise standards in how and where karigars work. In 2014, the company established India's first Karigar Centre in Hosur, Tamil Nadu, marking a significant step towards creating a supportive working environment for artisans in an industry traditionally characterised by long working hours, inadequate lighting and unsafe workspaces. The approach today includes defined norms for safety, hygiene, and amenities, along with regular assessments with vendor partners. Each step builds towards a more inclusive and sustainable manufacturing ecosystem.

Speaking on the launch of the film, Sirish Chandrashekar, Head - Corporate Brand, Titan Company Limited, said, “Jewellery becomes deeply personal through the memories it holds. ‘Sukriya, Karigar’ takes us to the karigar who imagines those moments while creating each piece. We wanted to celebrate that connection and the care our karigars bring to their craft. This Diwali, the film is our expression of gratitude to the people whose work becomes part of so many families’ stories and whose contribution is integral to Titan Company Limited.”

Maitri Ramkumar, Group Creative Director, Ogilvy Bangalore, said, “We wanted to capture the creative minds of Titan karigars and the inspiration behind their artistry. To further explore the impact their craft has on our lives we drew the parallel between perfected precision over multiple creations to the firsts for consumers that are most special. This film is a celebration of their mastery.”

Further strengthening this commitment, Titan introduced training programmes for women Karigars last year, creating opportunities for greater participation in the craft. Its approach is guided by the '4P' framework of People, Place, Process, and Planet. Together, these initiatives focus on enhancing artisan wellbeing, improving workplace standards, and building a more sustainable manufacturing ecosystem.

About Titan Company:

Established in 1984, Titan Company Limited has evolved from a single product category business into one of India’s leading lifestyle companies. Today, the company operates with over 10,000 employees and supports an extended ecosystem of nearly 38,000 people across its businesses. With a portfolio of 20+ brands and a retail network of more than 3,603 stores, Titan remains committed to delivering sustainable, profitable, and responsible growth for all its stakeholders. Titan has built leadership positions across the jewellery, watches, and eyewear categories through a strong portfolio of trusted brands and a continued focus on delivering differentiated customer experiences. The company has also fashion accessories, leveraging its deep understanding of consumer preferences to drive innovation and category differentiation.